Develop innovative marcomms campaigns that support environmental and sustainable travel initiatives to support Network West Midland’s objective to increase patronage. Project manage on and off-line promotional campaigns for key segments. Write, edit and supply copy targeting identified customer segments. Collaborated with bus operators such as Arriva and National Express in producing multimedia schedules, incorporating social media for Network West Midlands-led promotional campaigns. Track and measure the effectiveness of campaigns for both online and offline campaigns. Assisted the Digital Marketing Manager in monitoring and tracking delegated campaign budgets in excess of £300,000. Provide advice, creative ideas, media planning and project management as required for identified department within Network West Midlands requiring promotional activity.
Produced email campaigns using industry standard programs such as Maxemail Managed and cultivated key social media platforms such as Twitter, Facebook, and Instagram to establish the company as industry influencers. Results included Twitter and Instagram both doubling in followers. Introduced automated social media activity to increase productivity using management tools such as Tweet Jukebox, Latergramme, and Friends+Me whilst minimizing use of software budget. Led marketing campaigns with key industry influencers including film websites, and fan clubs. Coordinated with freelance bloggers, newspapers, and online magazines to produce film reviews. Admin support to ensure the smooth running of day-to-day activities.
Initiated and organised the company’s ‘#propelyourcharity’ marketing campaign, which produced over 200 followers within a month on Twitter. Conducted competitive research on industries such as graphic and web design. Managed different internal marketing campaigns involving SEO, Pay Per Click, and content marketing. Developed critical understanding of social media management systems such as Sprout Social, ManageFlitter, Sniply, and Buffer.