Recognised subject matter expert in CRM, Loyalty and Marketing strategy with the ultimate goal of putting the customer at the heart of the business. I have worked for many organisations across the UK and Australia for brands such as Harrods, Harvey Nichols, MYER, Sigma pharmaceuticals and Morrisons.
I am a thought leader in customer insights and data driven strategy increasing ROI for businesses with well refined techniques.
Work history
Head of CRM, Loyalty & Digital MarketingHarvey Nichols
London, United KingdomFreelance
Responsbile for embedding a new customer strategy across the organisation whist increasing all performance metrics in digital marketing & re structuring all digital & CRM teams.
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Associate Director Marketing & CRMPrecima
- Leeds, United KingdomFull Time
Agency consulting role assisting Morrisons to embed new customer vision into the organisation.
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Skills
- Marketing Strategy
- Strategic Planning
- Digital Marketing
- CRM Strategy
- Customer Insights