Based in London, I’ve been in the creative industry for over three decades with a couple of years spent working abroad.
Through design, advertising and branding, I’ve worked across a broad range of projects, sectors and agencies.
Alongside client work, I share industry experience, insights and inspiration sparks with incoming and existing industry talent.
Projects
- Response to sudden cardiac arrestThis visual was a surprise win for a quick response to a @OneMinuteBriefs and sudden cardiac arrest awareness. As witnessed with Christian Eriksen during the Euros, this can strike anyone, anywhere and anytime, without warning. The initial thought behind persuading people to get response training was; ‘going to, is too late’. The future can’t be predicted, but it can be planned for and signing up is the first step. UK Coaching offers a fully funded online course to learn life-saving steps at ukc
- Oat MilkAmendment 171 was approved by the European Parliament last October. Under AM171, the plant-based dairy sector in Europe is prohibited from using terms like ‘oat milk’ and ‘soya yoghurt’. Further restrictions could extend to the use of ‘evocations’ of dairy products. This would mean that plant-based advertising and even packaging cannot bear any similarities or inference to dairy. This visual is a response to a One Minute Brief for posters featuring totally nonsensical package designs for Oat
- Old meets new rebrandLGT Vestra brand merge Insight LGT: The largest family-owned private banking and asset management group in the world with headquarters in Liechtenstein. The LGT Group acquires a majority stake of Vestra Wealth. The existing visual identity is conservative and draws on the collection of classical art. Vestra: Forward thinking wealth management - their partnership with The School of Life led to the creation of ‘A Portfolio of Thoughts’, a series of philosophical essays which explores 12 importa
- Visual identity for a global movement'action/' is a coalition movement made up of over 2,200 organisations from around the world. It is committed to fighting for a better future by ending poverty, inequalities and climate change through pressure on world leaders. Challenge: Create a system that can have it's own identity under the banner of a global movement. Solution: An impactful flexible typographic lockup that is easy to customise. Client: UN/M&C Saatchi World Services en.wikipedia.org/wiki/Action/2015
Projects credited in
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything46
- The Dots | Year in Review 2022…and that’s a wrap! Thanks to you, our brilliant Dots community for your kindness, positivity and collaborative vibes. See the images below to view our highlights for the year. See you in 2023!18
- Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything61
Work history
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Brand Design/Creative ConsultantFOUND Design Ltd
London, United KingdomFreelance
Over the past few years I’ve been involved in repositioning this graphic design studio as brand and design agency.
Input included:
Research and development of three stage process and agency best practice.
Design management, brand protection, client brief development, concepts and networking.
Brand Design ConsultantM&C Saatchi
- London, United KingdomFull Time
Selected projects:
Branding exercise for two merging financial institutions.
The brief: to bring old money and new money together visually.
Advice and guidance on visual language and creative approach at the tissue meeting stage.
M&C Saatchi Export
Penny for London: Campaign pieces and visual identity guidelines. Penny for London is a way of making donations via contactless payments to the Mayor’s Fund for London with the objective of improving the future prospects of young Londoners.
M&C Saatchi World Services
‘action/’: Visual identity and style guide for a movement made up of thousands of organisations to end poverty, inequalities and climate change.
M&C Saatchi World Services
Alzheimer’s Research UK: New identity exploration, conclusion and recommendation documents and visual identity guidelines.
Audience / M&C Saatchi
Dubai city brand: Concepts and visual explorations for brand identity system.
M&C Saatchi Export
Transport for London (various) and The View from the Shard identity guidelines.
M&C Saatchi London - main agency
Corporate communications and implementation of updated brand identity.
JLL (Jones Lang LaSalle)
+ Show more
Skills
- Typography
- Information Design
- Creative Process
- Design Management
- Consulting in Design
- Visual Research
- Visual Identity Systems
- Visual Planning
- Design Rationale
- Creative Approach
Education
U
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BA(Hons) Graphic DesignUAL LCC
- London, United Kingdom
BA (Hons) Graphic Design