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Do you really want to delete project Penny for London?
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Having spent three decades in the creative industry as a designer I have a broad knowledge of project types across a variety of sectors. I specialise in brand identity, typography and visual language, working collaboratively with a focus on design rationale, creative approach and stimulus material. From experience, I know the importance of a good brief and an objective point of view at the early project stage. I enjoy defining the problem, identifying potential obstacles and exploring solutions as much as the finished crafted product providing input and guidance throughout the process. London based, I am available to discuss new projects, share thinking and offer a fresh pair of eyes.
I take a considered approach, making time to discuss the requirement, gather information and find out the true objective. In short, explore the problem, discover the idea. Selected projects: Branding exercise for two merging financial institutions. The brief: to bring old money and new money together visually. Advice and guidance on visual language and creative approach at the tissue meeting stage. M&C Saatchi Export Penny for London: Campaign pieces and visual identity guidelines. Penny for London is a way of making donations via contactless payments to the Mayor’s Fund for London with the objective of improving the future prospects of young Londoners. M&C Saatchi World Services ‘action/’: Visual identity and style guide for a movement made up of thousands of organisations to end poverty, inequalities and climate change. M&C Saatchi World Services Alzheimer’s Research UK: New identity exploration, conclusion and recommendation documents and visual identity guidelines. Audience / M&C Saatchi Dubai city brand: Concepts and visual explorations for brand identity system. M&C Saatchi Export Transport for London (various) and The View from the Shard identity guidelines. M&C Saatchi London - main agency Corporate communications and implementation of updated brand identity. JLL (Jones Lang LaSalle)
CV on request or see Linkedin profile: www.linkedin.com/in/peterjacksonimv Download pdf portfolio: studio-imv.co.uk/page5.htm Clients include: Advertising Association, Anya Hindmarch, BBC, Bentley, Cartier, Grosvenor Estates, Holland & Holland, JLL (Jones Lang LaSalle), M&C Saatchi, Mercedes-Benz, Outdoor Media Centre, Pallucco Italia, UBS.
BA (Hons) Graphic Design