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Peter Jackson

Independent Design Consultant

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Consultant - Art Director


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About me

Having spent three decades in the creative industry as a designer I have a broad knowledge of project types across a variety of sectors. I specialise in brand identity, typography and visual language, working collaboratively with a focus on design rationale, creative approach and stimulus material. From experience, I know the importance of a good brief and an objective point of view at the early project stage. I enjoy defining the problem, identifying potential obstacles and exploring solutions as much as the finished crafted product providing input and guidance throughout the process. London based, I am available to discuss new projects, share thinking and offer a fresh pair of eyes.


  • Typography
  • Information Design
  • Design Collaboration
  • Creative Process
  • Design Management
  • Consulting in Design
  • Visual Research
  • Creative Exploration
  • Visual Identity Systems
  • Visual Analysis
  • Visual Planning
  • Design Rationale
  • Creative Approach
  • Visual Stimuls Material

Work history


Independent Design Consultant

M&C Saatchi

May 2012
  • I take a considered approach, making time to discuss the requirement, gather information and find out the true objective. In short, explore the problem, discover the idea. Selected projects: Branding exercise for two merging financial institutions. The brief: to bring old money and new money together visually. Advice and guidance on visual language and creative approach at the tissue meeting stage. M&C Saatchi Export Penny for London: Campaign pieces and visual identity guidelines. Penny for London is a way of making donations via contactless payments to the Mayor’s Fund for London with the objective of improving the future prospects of young Londoners. M&C Saatchi World Services ‘action/’: Visual identity and style guide for a movement made up of thousands of organisations to end poverty, inequalities and climate change. M&C Saatchi World Services Alzheimer’s Research UK: New identity exploration, conclusion and recommendation documents and visual identity guidelines. Audience / M&C Saatchi Dubai city brand: Concepts and visual explorations for brand identity system. M&C Saatchi Export Transport for London (various) and The View from the Shard identity guidelines. M&C Saatchi London - main agency Corporate communications and implementation of updated brand identity. JLL (Jones Lang LaSalle)



Client Direct

Aug 2005 - Jun 2011
  • CV on request or see Linkedin profile: Download pdf portfolio: Clients include: Advertising Association, Anya Hindmarch, BBC, Bentley, Cartier, Grosvenor Estates, Holland & Holland, JLL (Jones Lang LaSalle), M&C Saatchi, Mercedes-Benz, Outdoor Media Centre, Pallucco Italia, UBS.


Senior Designer

New Media Industries

Mar 2000 - Aug 2005



BA(Hons) Graphic Design

London College of Communication

Aug 1983 - May 1986
  • BA (Hons) Graphic Design