Above all, I am a marketing strategist. I love great advertising and have developed a rich understanding of account planning. My aim is to produce data-driven insights and integrated marketing that answer the business objectives and more. I believe that marketing can enhance people’s lives whether it be through a digital tool or an innovative social experience. I thrive in an environment that inspires forward thinking and bravery.
Initially hired as a Project Coordinator/Researcher, I quickly earned a place in the planning department assisting the Planner Partners. Promoted to mid-weight Planner at the end of 2015, I now work across all of Ford’s European marketing channels leading creative briefs, communication strategies, data analysis, client presentations and digital product development.