Join The–Dots

Peter Roch

Experience Strategist and Growth Hacker

  • Create New List

Join our Pro Plan to message Peter

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Strategist - Strategist - Marketer

About me

Experience Strategist and Growth Marketer with 3+ years experience in UX research and strategy, operations, and growth marketing. Human-Computer Interaction Master's student at the UCL Interaction Centre focusing on new media interfaces, experiences, and innovations. Background in Computer Science and Information Management for Business. Specialise in using data-driven design thinking to help startups find their voice, users and story, working with corporates to develop innovation programmes and drive growth strategy. Mellow yellow, music loving, closet entrepreneur.


  • Experience Design
  • Design Research
  • Digital Marketing
  • Social Content Strategy
  • Javascript
  • Design Thinking
  • User Exerience
  • Strategy
  • Google Analytics
  • Growth Hacking

Work history


Junior User Researcher


Jul 2017 - Sep 2017
  • London, United Kingdom
  • Internship
  • Conducted qualitative and quantitative user research activities (e.g. preparing, facilitating, and analysing lab/field/remote studies). Delivered usability reports, heuristic evaluations, and user journey maps for in-house apps and digital hospital interfaces. Ran accessibility audits using WCAG 2.0 guidelines and usability testing with users having visual, auditory, cognitive and physical impairments.


Post-graduate Teaching Assistant


Oct 2016 - Jul 2017
  • London, United Kingdom
  • Full Time
  • Post-graduate Teaching Assistant with the Department of Information Studies: Programming 1 & 2, Information Systems, Web Technologies, Users & Management, Database Systems, and Semantic Web.


Operations Lead


Sep 2016 - Jul 2017
  • London, United Kingdom
  • Full Time
  • Performed due diligence on 120+ prospective startups, managed recruitment, onboarding design and PR initiatives. Formed partnerships with academic/tech stakeholders (e.g. Chapter, IDEO, Microsoft Ventures, Theodo and Wayra). Nurtured relationships with VCs and business angels.


Insight Lead

University of Oxford

Aug 2016 - Sep 2016
  • Oxford, United Kingdom
  • Freelance
  • Research project studying refugee entrepreneurship in European cities led by Prof. Narayani Lasala-Blanco (University of California) and Dr. Shahana Chattaraj (Oxford University). Coordinated data collection, interviews, surveys, and analysis. Panel speaker presenting findings at the Skoll Centre for Social Entrepreneurship.


Growth Intern

Dojo Media

Jul 2016 - Aug 2016
  • London, United Kingdom
  • Internship
  • Refined engagement and social strategies, analysed user behavior, optimising funnels to enhance the user experience of the app. Designed and ran interviews, surveys, lab and field studies. Implemented A/B & MV tests identifying KPIs with insights. Used knowledge of London-specific trends to identify event partners and tailor curated offerings.


Digital Marketing Executive

University of Sheffield

Feb 2016 - Jul 2016
  • Sheffield, United Kingdom
  • Full Time
  • Led the development of the ‘Engineering Your Future’ insight day for students accessing STEM degrees. Alongside the Ink & Water design studio, produced a nationwide on/offline marketing mix and social media campaign advertising the event day, including custom Snapchat filters and “Day In the Life” stories, AMA’s on Facebook Live, trending hashtags as well as various original content produced by attendees on the day.


gTech Business Technical Intern


Jul 2015 - Sep 2015
  • Paris, France
  • Internship
  • Created an event programme, boilerplate framework, and web app that would host Internet of Things themed Google Analytics Hackathons. Developed spreadsheet app pulling real-time metrics from the GA dashboard onto a visual report, working large datasets to be more productive and insightful.


Summer Analyst

Renaissance Capital

Jul 2014 - Sep 2014
  • London, United Kingdom
  • Internship
  • Produced online quiz analysing the risks of implementing projects, used over 200x on the RenCap Intranet. Led team of interns researching Internet banking in West Africa in the development of a report for the annual Pan-African Investor Conference. Presented independent 17-page research on the mobile banking industry in West Africa; led to reference in several pitches.


Spring Analyst

Goldman Sachs

Apr 2014 - Apr 2014
  • London, United Kingdom
  • Internship
  • Coordinated research and materials for presentation on FinTech and Robo-advisory Wealth Management startups. Completed analysis and portfolio valuations, worked on M&A, financing and IPO transactions primarily in technology and communication infrastructure.



MSc Human-Computer Interaction

University College London

Sep 2016
  • London, United Kingdom
  • Human-Computer Interaction (HCI) is concerned with the design and use of computer technology, focusing on the interfaces between people and computers. Research in HCI observes the ways in which people interact with computers, and designs novel ways for people to interact with computers. As a field, Human-Computer Interaction is interdisciplinary, sitting at the intersection of engineering, behavioural sciences, and design.


BSc Computer Science, Information Technology

University of Sheffield

Sep 2013 - Jun 2016
  • Sheffield, United Kingdom
  • Computer and Information Sciences encompasses all of our work in artificial intelligence, machine learning, computer forensics and cyber security, digital networks, social computing, human–computer interaction, games, animation and special effects, internet of things, big data and information sciences.