Experience Strategist and Growth Marketer with 3+ years experience in UX research and strategy, operations, and growth marketing. Human-Computer Interaction Master's student at the UCL Interaction Centre focusing on new media interfaces, experiences, and innovations. Background in Computer Science and Information Management for Business. Specialise in using data-driven design thinking to help startups find their voice, users and story, working with corporates to develop innovation programmes and drive growth strategy. Mellow yellow, music loving, closet entrepreneur.
Conducted qualitative and quantitative user research activities (e.g. preparing, facilitating, and analysing lab/field/remote studies). Delivered usability reports, heuristic evaluations, and user journey maps for in-house apps and digital hospital interfaces. Ran accessibility audits using WCAG 2.0 guidelines and usability testing with users having visual, auditory, cognitive and physical impairments.
Post-graduate Teaching Assistant with the Department of Information Studies: Programming 1 & 2, Information Systems, Web Technologies, Users & Management, Database Systems, and Semantic Web.
Performed due diligence on 120+ prospective startups, managed recruitment, onboarding design and PR initiatives. Formed partnerships with academic/tech stakeholders (e.g. Chapter, IDEO, Microsoft Ventures, Theodo and Wayra). Nurtured relationships with VCs and business angels.
Research project studying refugee entrepreneurship in European cities led by Prof. Narayani Lasala-Blanco (University of California) and Dr. Shahana Chattaraj (Oxford University). Coordinated data collection, interviews, surveys, and analysis. Panel speaker presenting findings at the Skoll Centre for Social Entrepreneurship.
Refined engagement and social strategies, analysed user behavior, optimising funnels to enhance the user experience of the app. Designed and ran interviews, surveys, lab and field studies. Implemented A/B & MV tests identifying KPIs with insights. Used knowledge of London-specific trends to identify event partners and tailor curated offerings.
Led the development of the ‘Engineering Your Future’ insight day for students accessing STEM degrees. Alongside the Ink & Water design studio, produced a nationwide on/offline marketing mix and social media campaign advertising the event day, including custom Snapchat filters and “Day In the Life” stories, AMA’s on Facebook Live, trending hashtags as well as various original content produced by attendees on the day.
Created an event programme, boilerplate framework, and web app that would host Internet of Things themed Google Analytics Hackathons. Developed spreadsheet app pulling real-time metrics from the GA dashboard onto a visual report, working large datasets to be more productive and insightful.
Produced online quiz analysing the risks of implementing projects, used over 200x on the RenCap Intranet. Led team of interns researching Internet banking in West Africa in the development of a report for the annual Pan-African Investor Conference. Presented independent 17-page research on the mobile banking industry in West Africa; led to reference in several pitches.
Coordinated research and materials for presentation on FinTech and Robo-advisory Wealth Management startups. Completed analysis and portfolio valuations, worked on M&A, financing and IPO transactions primarily in technology and communication infrastructure.
Human-Computer Interaction (HCI) is concerned with the design and use of computer technology, focusing on the interfaces between people and computers. Research in HCI observes the ways in which people interact with computers, and designs novel ways for people to interact with computers. As a field, Human-Computer Interaction is interdisciplinary, sitting at the intersection of engineering, behavioural sciences, and design.
Computer and Information Sciences encompasses all of our work in artificial intelligence, machine learning, computer forensics and cyber security, digital networks, social computing, human–computer interaction, games, animation and special effects, internet of things, big data and information sciences.