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Leo Burnett (Disney/Hallmark, Kellogg’s), Y & R (Sears), Chicago: Goodby Silverstein & Partners (Dreyer’s/Edy’s, new business), San Francisco Lead agency and client through execution/production of marketing campaigns across all electronic media. Work with creatives to refine and maximize their message according to demands of various media; bid, negotiate, present to client, hire and manage top-tier creative partners, suppliers and resources; define, estimate and reconcile budgets; manage entire production process according to industry standards (AICP/AICE, SAG, ANA, AAAA).
(“Communicate your story memorably, artfully, and persuasively.” -Bill Bernbach) Clients include Budweiser, Busch Entertainment, McDonald’s, State Farm, new business. Head of Production for “Beyond DDB” integrated marketing department; DDB’s authority on High-Definition TV and other new technology.
Radio & TV