As the Founder of Creative Ally, I help to develop and nurture purpose-driven digital Creators, arming them with strategy and expertise so they can continue to drive powerful conversations online. I work with digital educators, activists, community leaders and poeple pushing for representation. Currently managing: Lydia Bolton, Zoe Mallett, & The Tech Cornr.
Outside of Creative Ally, I offer freelance creative digital strategy and digital talent consultancy. I have high-level, strategic experience working in the youth culture space, specifically with Gen Z social creators, IG & TikTok and with podcasts.
I work with disruptive people that want to make a positive impact. I'm passionate about leaving the world/industry in a better place than when I arrived here, and I believe that's only possible through listening, learning, and collaborating with others…
Let's connect and start a conversation 💫
Projects credited in
- Lost and found: How Bondax discovered their sound - Notion Magazine FeaturePaint the picture of an electronic two-piece with a global reputation, a solid fan base packing out clubs across the world and their own record label to boot, and tell me - what image springs to mind? A pair head-to-toe in designer get-up, perched on the edge of an infinity pool alongside scantily glad models, sapphire martinis in hand, during the peak of an Ibizan summer, maybe? Admitedly, my initial presumptions of Bondax's time in the DJ realm were a little off the mark with this romanticised
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Work history
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Creative DirectorMoxie
London, United KingdomFull Time
Within my blended role at S71, I work alongside Moxie’s Head of Talent in providing strategy and direction for the brand, as well as its roster of artists, in brand-building, image and publicity. In 2020, one year after we launched, we won Best Agency for New Talent at Edinburgh Festival’s New Voice Awards.
EditorNotion
London, United KingdomFull Time
Editor of independent music and fashion focused magazine. Initially came in-house to manage its digital platform, notionmagazine.com, later progressing to Editor of print and digital. I work with a small in-house team and a larger network of creatives to deliver compelling content across our platforms for an audience of 18-35 year old style conscious consumers.
In the short time I've worked with Notion, we've raised the profile of brand significantly, grown its circulation, readership and social following, enhanced our creative content and pushed the brand in a new direction all of which is resonating with readers. At the same time, the role has allowed me to develop as a writer, editor, strategist and manager, benefitting from the creative freedom that comes from working for an independent publication. What's more, I get to work alongside some of the world's most talented artists and creatives.
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Skills
- Copyediting
- Mangement
- Creative Strategies
- Social Media
- Music Writing
- Public Relations
- Marketing Strategy
- Marketing
- Media Relations
Education
BA (Hons) Media and Communications - 1st Class Honours
- London, United Kingdom
A Media and Communications Degree with experience in journalism and creative writing.