Hey. My name is Philip and I'm a copywriter. A peek at my portfolio will show my background is largely in fashion, beauty, technology and social impact. I thrive on being busy — whether it's working with clients from my homeland of Canada, or forging new relationships in my adopted home of the UK.
My clients seek me out because I know great copy is more than just pun-2-3. It involves working closely with founders, strategists, creative directors and everyone in between to truly speak in a brand's voice — one that resonates across all touch points, from print campaigns to video scripts to social media and blog posts to website copy.
With over eight years' experience spanning editorial, agency, in-house and freelance, I am excited to support local brands and make new connections here in London.
Projects
- HuffPost Canada: Fashion journalismAs a freelance fashion journalist, I pitched and produced pieces for HuffPost Canada covering topics like menswear, luxury, and diversity and inclusivity in the fashion industry — long before these topics were part of the mainstream zeitgeist. My first article, in 2015, was: What The Rise Of Asian Male Models Means For The Fashion Industry. See what else I wrote about here: www.huffingtonpost.ca/news/philip-mak/
- NUVO Magazine: Fashion journalismNUVO Magazine is one of Canada's leading luxury publications. As a Montreal correspondent, I was invited to cover various high-profile fashion events including the announcement of the Thierry Mugler: Creatures of Haute Couture exhibit at the Musée des Beaux Arts, the launch of the new Ssense space and more. Read my stories at: nuvomagazine.com/author/philipmak
- ANFISA Skin: Website contentANFISA Skin is a cult luxury skincare line with a single hero product, Lilou Regenerating Balm. Given my background with sustainable beauty brands, I was recommended by another client to the company's founder and developed a new tone as well as website content. While ANFISA's results may speak for themselves, I helped to give the company a voice. Experience the copy here: anfisaskin.com/product/lilou-regenerating-balm
- StubHub UK: Blog contentAs the world's leading ticket marketplace, StubHub needs SEO-driven content in order to connect British audiences with what's happening. From concerts to football matches, Wimbledon to Wembley, I work closely with the in-house marketing team to deliver relevant content and results. Explore my author page here: www.stubhub.co.uk/magazine/author/philip-mak
- Toon Boom Animation: ContentToon Boom is the innovator of the world's leading 2D animation and storyboarding software, used in series from Rick and Morty and Family Guy to feature films like Disney's The Princess and the Frog. As the senior writer of the blog and in-house copywriter, I help the company connect with an international audience by producing and conceptualizing SEO-friendly content, developing relationships with studios and stakeholders, and coordinating with internal departments. My stories often address inclu
- Goodee: Editorial contentGoodee is an e-commerce and editorial platform from brothers Byron and Dexter Peart, the co-founders of luxury fashion label Want Les Essentiels, focused on ethically minded consumers and selling wares made with sustainable materials and supply chains. I was invited to create three editorial articles for the launch, interviewing the three visionaries behind the brands: Skagerak, Haeckels and ecoBirdy. Discover all three stories here: www.goodeeworld.com/blogs/stories/tagged/goodee-presents
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Work history
Brand copywriting managerStella McCartney
London, United KingdomFull Time
As the brand copywriting manager at Stella McCartney, I am the guardian of the brand’s tone of voice and written content across both internal and external communications globally. Reporting to the director of marketing, I collaborate with stakeholders in all departments including design, visuals, sustainability, marketing, PR as well as directly with Stella herself.
Copy duties include:
- Social media
- Stella’s World editorials
- Press releases
- Newsletters
- Collection stories
- Campaigns
- Swing tags and product copy
- Website and homepage copy
- Billboards and OOH
- Eco Impact Report (CSR)
- adidas by Stella McCartney assets
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Senior copywriter and creative directorSelf Employed
London, United KingdomFreelance
As a freelance copywriter, journalist and creative director, I regularly work with advertising agencies, small businesses, multinational corporations and leading publications. I specialize in fashion & beauty, technology, sustainability and purpose-driven marketing.
Past and current clients include StubHub UK, ALDO Shoes, Frank and Oak, Ronald McDonald House, Air Canada, Telus, Keurig, Toon Boom Animation, Kiki de Montparnasse, ATTITUDE Living, Dairy Famers of Canada and RISE Kombucha. My experience with digital media has helped me excel at developing brand strategies, social media campaigns and generating buzz among target audiences.
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Skills
- Fashion Copywriting
- Copywriting
- Advertising Copywriting
- Brand Copywriting
- Content Copywriting
- Blog Writing
- Editorial Copy
- Editing Copy
- Social Media Marketing
- Content and Media Writing