I’m a Creative Art Director + Designer. Cycling enthusiast with a background in both brand identity and social projects. I have 18 years industry experience working in-house and in-agency across entertainment, sport, lifestyle, retail and most recently, the home decor industry.
My experience is summed into various fields like: print design, digital design, activations, product design, packaging, visual merchandising, photography, illustration, etc. I place concept to a high priority and then execute to it.
Projects
- Lick x M·A·CBlack is widely regarded as the colour of rebelliousness and nonconformity, and is commonly associated with words such as ‘brave’, ‘bold’ and ‘daring’; this campaign challenges this sentiment, through four characters with very different personalities and styles, using black in ways that showcases their individuality and unique style. In a bold new collaboration, Lick and M·A·C have come together to celebrate the colour black, showcasing how it is the ultimate colour for self-expression and one
- Lick x HeinzA ketchup-colored paint? It might sound like a gimmick, but "tomato red" really is the trend to look out for in 2024 Red HTK 57 is a pigment-rich dark red that perfectly matches the mouth-watering colour of Heinz tomato ketchup. With its dark undertones, this tasty hue is surprisingly versatile and sure to create a statement. Creative was used for brand key visuals, PR, social, ecom, paid ads. www.lick.com/Heinz
- Samsung Galaxy S10 Mega UnboxingSamsung needed to elevate the unboxing experience of their new Galaxy S10 with their fashion and tech focused influencers. To showcase the new PowerShare feature we made a display box that could actually wirelessly charge up a separate device and create a wondrous and magical first impression upon opening.
- Netflix Sabrina Study GuideNetflix’s Chilling Adventures of Sabrina is a supernatural teen drama. It launched in October 2018, a time when it's teen audience were facing their own hell: school exams. To help see them through and get ‘Brina on to-watch lists, we created a study guide in the style of the show. The guide was printed as a free newspaper and was also featured on youth websites and social. Illustrations by Stella Leuna. Animation by Eleven Keys.
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Projects credited in
- PlayStation Paris Games WeekA cohesive event brand package for PlayStation's Paris Games Week. The creative execution was designed for use across video, static and print formats. The concept takes the familiar and warps it in ways which seem surreal and mesmerising. International landscapes are interlinked through folds and pattern, uniting the world through play.
Work history
Head of CreativeLick Home Ltd
London, United KingdomFull Time
Design DirectorWe Are Social
- Sydney, AustraliaFull Time
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Skills
- Digital/ Print
- Art Direciton
- 2D Compositing
- Abobe Creative Suite
Education
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(hons) Graphic DesignNottingham Trent University
- Nottingham, United Kingdom