Skills
- Creating Websites
- Adverising
- Photography
- Logo Animation
- Designed Logos
- Ad Campaign
- Digital/ Print
- Digital Online Design
- UX Architecture
- Motion Design
Education
Awards
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IF Design Award - CommunicationiF Design Award
Vorwerk Icons / Launch Campaign: Vorwerk stands for top quality, continuity, innovation and personal contact. However, their brand corporate identity used to appear rather industrial and distant. We have transformed Vorwerk from a technical, sterile company into a brand that takes place in the midst of customer life – with our Icon Concept being a vital storytelling part of its CI. In order to be a part of the customer‘s life, Vorwerk must be "ergonomic" in terms of content and form. Brand-defining attributes from the core of the company which shape the brand perception, were the template for our ergonomic concept, which provides an icon for each and every product and utilization.R
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Red Dot Design AwardRed Dot Design Award
Vorwerk’s image transformation from a technical, sterile company to an emotionally appealing quality brand is based on its new corporate design. The specifically developed concept for the icons is an important component of the visual identity. In order to become a part of the customer’s life, Vorwerk must be ergonomic in terms of content and form. Brand-defining attributes from the core of the company, which shape the brand perception, were the template for the icon design, which provides an icon for each product and usage. Every icon conveys joy and pride, thus turning it into a brand ambassador.