Writing online content for the run-up to Christmas and compiling research for future interviews / creating an in-depth analysis of interviewees.
A group of friends and I created a print magazine named HOLY where I was production editor. My role ensured everything within the magazine was ready for publication and was run professionally and consistent in house style. I also wrote general fashion features & did a series of editorial shoots.
Taking specific requests and sending out samples and managing returns for global publications such as ELLE, Vogue and Grazia. Managing press samples and the gifting cupboard. Compiling and reporting on online research to boost the companies press appearances and ensuring I am up to date with what magazines the company is featured in - reporting all duties to the press officer and press manager. Maintaining quick and efficient journalistic responses whilst maintaining relationships with existing and new clients. I also kept up to date with current affairs and created a daily news round up each day of this information and created weekly press reports to keep the global team updated - this included leasing with global PR teams. Writing press releases and also gained a sound knowledge of Fashion GPS. The team asked me back for a second time.
Writing fashion news for the online menswear publication. I was trusted to attend fashion shows for London Collection Mens and London Fashion Week to review designers collections and publish onto the website. Here I have also written lifestyle features, attended new bar openings and restaurants to review for the website.
Writing the fashion openers for the fashion section of the print magazine – researching new or existing designers of my choice and taste to promote their recent collection. Researching streetwear brands for Mixmag fashion product page. Taking Polaroid photos for the product page. Researching upcoming designers from London College of Fashion and Central St Martins. Researching brands for main fashion opener features. Assisting with editorial shoots for fashion pages and cover shoots – including styling.
Working in the showroom for Armani Jeans Donna womenswear, alongside Armani Jeans Donna brand manager, selling SS/16 collection. I had to ensure the showroom was tidy and each item of clothing was labeled and priced correctly, assisting the sales executives when selling the collection to the client, putting together outfits and styling the model to show the clothes to the client, inserting orders onto the database to send for production, managing samples and checking if items had been cancelled which needed to be removed from the showroom and calling clients to book appointments and to keep them up to date with their orders.