I am based in Hobart, Australia as a freelance writer, editor and communications consultant.
As a writer, I cover finance, the arts, sustainable living, business, environment, food, health and wellbeing.
As an editor and communications consultant, I cover pretty much everything! Having had such a diverse career means I'm incredibly flexible and have been able to adapt my skills to whatever the client requires. It's also helped me grow a strong skill set in turning complex information into accessible, engaging content for non-technical audiences (if I have a superpower, that's probably it). My style is "corporate creative" - I can be one or the other, or both!
Having said that, I do specialise in B2B/B2C content creation and corporate social media management. I enjoy helping people tell the story of their brand, working with them to understand who their audience is and how they can best connect with them.
I have had a very diverse career across a variety of sectors. I was based in the United Kingdom from 2007 to 2018, where I held roles such as Editorial Manager at BMJ Publishing Group and Editor and Communications Adviser at the European Bank for Reconstruction and Development. I am passionate about telling stories and translating financial results and project impacts into accessible communications to keep stakeholders and staff engaged and informed.
I’ve been writing online since 2005 and I ran an award-winning lifestyle blog in my spare time for nearly 10 years, which gave me invaluable experience in creating and growing an online platform and community. As a result, I have a sound understanding of writing for the web and engaging online audiences, including SEO best practice and management of social media channels. I have also worked as a freelance journalist so I am well-versed in managing media requests and announcements.
I offer a range of editorial services for creatives, businesses and organisations. My skills include (but are certainly not limited to) copywriting, editing, proofreading, social media management, corporate/brand style guidance and digital content creation.
Projects
- EBRD Sustainability ReportThe Sustainability Report explores the many ways the Bank creates impact and support projects that have a positive economic, social and environmental effect. The report contains data on health and safety, greenhouse gases, and various other aspects of their project monitoring.
Work history
P
P
Proofreader/copyeditorPan MacMillan Australia
AustraliaFreelance
I proofread cookbooks for Pan MacMillan Australia's lifestyle imprint, Plum Books. I work off and mark up both physical proofs and digital PDFs. It requires excellent knowledge of US/UK/AUS/NZ cooking conversion measurements.
E
E
Editor, writer and communications advisorEuropean Bank for Reconstruction and Development
- London, United KingdomFull Time
• Principal writer of the Sustainability Report, a flagship Bank publication distributed to an international external audience, including investors and rating agencies.
• Created relevant, engaging and accessible content for ebrd.com and social media accounts to communicate the Bank’s impact in sustainability.
• Designed and executed communications strategies and managed deliverables, communications and stakeholders as digital content lead for the Bank’s sustainability hub on ebrd.com; and as lead editor and project manager of comprehensive external reports Resettlement Guidance and Good Practice and Life in Transition.
• Advised the Bank’s Environmental and Social department (50+ staff) on communications best practice and devised strategies to promote their work.
• Initiated and led logistics and communications on Bank-wide internal sustainability campaign Green Week to promote green practices in the organisation and drive staff engagement.
• Co-chair and communications lead of the Bank’s Sustainability Working Group, developing and coordinating initiatives and awareness-raising activities.
• Streamlined processes as lead editor and project manager (including managing a team of freelancers) of the 2015 Transition Report, a flagship Bank publication distributed to an international audience.
Skills
- Proofreading
- Editing
- Copywriting
- B2B Copywriting
- B2B Communications
- Communication Campaigns
- Communication Strategies
- Digital Production
- Digital Creative
- Digital Copywriting
Education
L
L
Food WritingLeith's School of Food and Wine
- London, United Kingdom
T
T
Advanced CopyeditingThe Publishing Training Centre
- London, United Kingdom
+ Show more
Awards
C
C
Best health, diet and fitness blogCosmopolitan UK Blog Awards