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AT A GLANCE Expert in digital marketing solutions - everything from campaign strategy to content production and platform development Extensive experience in the management of cross discipline teams to deliver integrated marketing campaigns, including social content creation and co-marketing activities for global brands, at a central and local level Consistently achieved within the highest percentile of my agency and regularly held up as an exemplary strategic and creative partner to clients. Passionate about the fashion and luxury industries and fascinated by the role digital plays in transforming them I have a sophisticated touch and a fine eye for aesthetics, but above all, I have a hunger to work at a company that is at the top of their game and represents a brand that I am passionate about.Locked Pro Plan feature
YUBL, App Start-Up, London / Social messaging app, frequently achieved Top 20 in Apple App Store for social media / Firm entered administration as second funding round not completed - Managed monthly cross-platform digital campaigns in dynamic and energetic start-up environment - Targeted 18-24 year olds with multiple influencers, including YouTube content creators and pop-culture celebrities to inspire new users to join the platform
Drove delivery of digital responses to campaign briefs as team leader, involving exposure to strategic media planning and data analysis to inform campaign strategy. Digital deliverables created centrally and replicated across all markets spanning online film creation, social content creation, e-CRM strategies, e-commerce integration, redemption platforms and online media. Led internal project teams consisting of strategists, project managers, creative teams and development teams to deliver digital campaign plans: from strategy development, insight gathering, ideation through to execution
Lead development and implementation of global retail brand campaigns, comprising of full customer journeys from outside the store through to campaign experiences in store Spearheaded TTL campaign development of biggest co-marketing campaign with one of the biggest film franchises.