About me

I have design experience in spirits, automotive, pharmaceutical, healthcare, travel, retail and luxury goods sectors, and have worked with many leading brands.

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Projects

• Jack Daniel's x McLaren | British Grand Prix FanzoneJack Daniel’s had just announced their exciting partnership with McLaren, and we were invited to pitch for their presence at the 2023 British GP at Silverstone. We proposed an interactive and engaging Fanzone with a centrepiece container bar, live music, games and attractions. We were awarded the project and got to work developing our solution.
• Tequila Herradura | Margarita MonthFollowing several successful projects, Tequila Herradura entrusted us with their Margarita Month campaign. To raise awareness and drive sales in select venues across the UK over Margarita Month we created a social campaign with a suite of flexible assets that the brand and venue partners could use to promote Herradura.
• Feel Light As A Feather, A+A Exhibition for COBA Europe
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  Highland Park | Gifting ShootHighland Park tasked us with capturing lifestyle photography of their core range to inspire consumers to gift their whiskies at moments of celebration. Together we developed the brief and picked celebratory occasions to capture with unique setups - Thanksgiving, Christmas, Lunar New Year, Anniversaries, Father’s Day and Mother’s Day.
• Naked Malt | Welcome Back ServesNaked Malt is a challenger blended scotch brand, with a cocktail whisky proposition. Getting the buy-in of influential bartenders and mixologists is key to their brand strategy. After a long period of lockdowns and restrictions, those same bartenders needed publicity and support getting back on their feet. We created a content series to take on both these challenges, interviewing innovative, exciting bartenders about their pandemic experience and careers.
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  Look Beyond Brand LaunchIn 2021 The Glenrothes launched their new prestige positioning ‘Look Beyond’. We created an impactful launch across all their channels, including a new brand film, key art, social campaign and a new website.

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Work history

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Senior Creative DesignerZZ Creative
Oct 2019United KingdomFull Time
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DesignerCOBA Group
Jun 2017 - Oct 2019United KingdomFull Time

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Skills

• Illustrator
• Communications
• Design
• Typography
• Art Direction
• Photoshop
• 10. Indesign
• Creative Powerpoint Design
• Digital/ Print
• Artworker; Photoshop; Powerpoint; Presentations; Print

Education

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Higher National Diploma Graphic DesignNWHC
Sep 2011 - Jul 2013Hinckley, United Kingdom
Distinction Grade