Projects
- This Book is a Protest'This Book is a Protest' is a response to a speculative brief by Penguin Random House and D&AD New Blood, created by Yolande Mutale, John Dinneen and Phoenix Hamilton: For millions of young people across Britain, reading needs a serious rebrand. Uninspired by a white-washed curriculum, too many young people are turning their back on books. Yet these same young people belong to a generation supercharged by social activism; a generation willing to stand on social media soapboxes and shout for
- Thank God That's Not Me'Thank God That's Not Me' is a triptych of short films that constructs a discourse around public shaming through the tropes of the spectacle and reality television. Generated from primary interviews and existing transcripts, film scripts are forged to manipulate voices to critically establish new narratives. My three individual films approach the existence of public shaming within television, justice and politics, the overarching link between these three films is the exploration of the relation
- Communication ComplicationAphasia is a language disorder provoked by various forms of brain damage which complicates the process of verbal and written communication. This handcrafted publication explores the process of reading aloud from the perspective of someone with Aphasia. The transcribed text emerges from a reading carried out with someone with the condition. It was recorded across four days (to provide breaks) taking a total of 35 minutes to read four pages of the original A6 text. The text is arranged in two lay
Projects credited in
- AGELESS YOUTHThe preservation of youth at the point society finds oneself most attractive. Aevo, a company who's name refers to a state of eternity, has taken the opportunity to profit off the social desire to look younger than one is. Pushing it to the extremes of holding the body in a particular state using a 'Retainer' that restricts wrinkles and ageing of face.
- AevoSpeculation on the future of the beauty industry. In a narcissistic society that has pushed self-obession to the next level, being able to preserve your youth has become a reality brought to you by AEVO, a speculative piece of design. AEVO is advertised as a versatile retainer that will preserve and protect your physical identity at its best momentum; It is an investment for the future. www.cardenaslab.com/aevo
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Work history
Junior Creative
Work Experience Talent PoolITV
- London, United KingdomInternship
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Skills
- Design
- Creative Direction
- Film Production
- Creative
- Design Thinking
- Critical Design
- Videography
- Graphic Design
- Design Interaction
- Video Editing
- Marketing
- Digital Marketing
- Campaign Creation
- Content Creation
- Content Ideation
- Visual Communication
- UX Design
- Academic Research
- Design Research
- Adobe Creative Suite
- Storytelling
- Art Direction
- Copywriting
Education
Awards
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Yellow Pencil @ D&AD New BloodD&AD New Blood
The Tom FundGoldsmiths, University of London