About me
I am an experienced cosmetics and fragrance industry professional with a unique breadth and depth of experience across the whole value chain (from behind the department store counters to behind-the-scenes on film sets, in theatre and fashion shows - to sales training, management, marketing, product development and finally supplier-side expertise). I am a columnist for the leading industry publication Perfumer & Flavorist (Allured Business Media, USA) and a council member of the British Society of Perfumers.
I help businesses by:
- Creating compelling stories about their products and services
- Producing any kind of written material on spec (internal documents, press releases, ghost-written copy, blogs, entire websites, training manuals, catalogues, social media content...)
- Researching competitors, trends and products on request and producing visually-engaging and informative reports and presentations (for either internal or external audiences)
- Fragrance communication: creating mood boards, presentations and assisting with terminology and concepts
I also offer bespoke consultancy which can involve a single project or recurring work over a longer period.
My experience of sales, marketing, training, product development, perfumery, quality control and regulatory support combined with a strong network and an insider understanding of the cosmetics and fragrance industry means I am not just another copywriter, freelance journo or a marketing person. I am experienced in and actively involved in the topics I write about.
I am active in the global fragrance blogger community and understand what the early adopters as well as the more typical consumers are looking for from their fragranced products, and what channels they are currently using to get their information from - what turns them on and what puts them off.
I am flexible and can usually turn work around to a tight deadline. I am available for recurring or one-off projects, or flexible retained services. Do get in touch to discuss your needs - I'll send you a quote and we'll take it from there.
Work history
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Copywriter, Consultant and PerfumerFreelance
I am a freelance writer experienced in both print and online content. My specialist areas are fragrance and beauty and I have a monthly column in the highly-respected trade journal Perfumer & Flavorist. I write about many other topics for a range of clients (retailers, brands, raw material suppliers, web design agencies and more).
I help businesses with all kinds of written content, as well as with market research and fragrance trend predictions, reports and consultancy.
I am currently not accepting new perfumery projects.
Perfumer & Training Manager
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Perfumery for fine fragrance and innovative scent applications. Compounding, evaluation, marketing, scent events and communication.
Managing and supporting students on TIPA (The International Perfume Academy) courses; editing and assisting with content.
Consultancy for the fragrance industry, including regulatory support (working with complex raw material and formulation data).
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Skills
- Writing
- Copywriting
- Blogs
- Online
- Beauty
- Creative
- Social Media Marketing
- Training Development
- Word
- Mood Boards
- Product Copy
- Fragrance
- Catalogue Writing
- Presentations and Speeches
Education
HND in Theatre Studies
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A-levels
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Finnish final exams, equivalent to A-levels in: Finnish, Swedish, English, Russian, Psychology, Biology, Ethics.
Awards
Shortlisted for Jasmine literary awards (independent category)
Shortlisted for "Handpicked Hedione" in ODOU magazine.
Shortlisted for Jasmine blogger award
Shortlisted for coverage of a British Society of Perfumers event
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