I am an experienced cosmetics and fragrance industry professional with a unique breadth and depth of experience across the whole value chain (from behind the department store counters to behind-the-scenes on film sets, in theatre and fashion shows - to sales training, management, marketing, product development and finally supplier-side expertise). I am a columnist for the leading industry publication Perfumer & Flavorist (Allured Business Media, USA) and a council member of the British Society of Perfumers. I help businesses by: - Creating compelling stories about their products and services - Producing any kind of written material on spec (internal documents, press releases, ghost-written copy, blogs, entire websites, training manuals, catalogues, social media content...) - Researching competitors, trends and products on request and producing visually-engaging and informative reports and presentations (for either internal or external audiences) - Fragrance communication: creating mood boards, presentations and assisting with terminology and concepts I also offer bespoke consultancy which can involve a single project or recurring work over a longer period. My experience of sales, marketing, training, product development, perfumery, quality control and regulatory support combined with a strong network and an insider understanding of the cosmetics and fragrance industry means I am not just another copywriter, freelance journo or a marketing person. I am experienced in and actively involved in the topics I write about. I am active in the global fragrance blogger community and understand what the early adopters as well as the more typical consumers are looking for from their fragranced products, and what channels they are currently using to get their information from - what turns them on and what puts them off. I am flexible and can usually turn work around to a tight deadline. I am available for recurring or one-off projects, or flexible retained services. Do get in touch to discuss your needs - I'll send you a quote and we'll take it from there.
I am a freelance writer experienced in both print and online content. My specialist areas are fragrance and beauty and I have a monthly column in the highly-respected trade journal Perfumer & Flavorist. I write about many other topics for a range of clients (retailers, brands, raw material suppliers, web design agencies and more). I help businesses with all kinds of written content, as well as with market research and fragrance trend predictions, reports and consultancy. I am currently not accepting new perfumery projects.
Perfumery for fine fragrance and innovative scent applications. Compounding, evaluation, marketing, scent events and communication. Managing and supporting students on TIPA (The International Perfume Academy) courses; editing and assisting with content. Consultancy for the fragrance industry, including regulatory support (working with complex raw material and formulation data).
Perfumery for cosmetics and household products (candles, detergents, body sprays etc.). Fragrance compounding (lab/small quantities). First-line customer support for technical and regulatory issues. Quality control (sampling, refractive index/specific gravity; organoleptic evaluation, solubility testing; producing certificates of analysis), Formpak (CLP safety data sheets, IFRA certificates, allergen declarations, adding and modifying fragrance formulas). COSHH. Help with marketing activities.
Copywriting and online marketing (including social media training and retained services) for this web design agency - clients included IT companies, restaurants, other agencies, and the Surrey County Council. This was a major freelance contract.
I was responsible for creating product perfumes for seasonal products, adjusting existing formulas, helping with ingredient issues, sourcing regulatory software; and assisting the senior perfumer Simon Constantine on quality control investigations and other projects. I was also a member of the team that brought Lush's new perfume venture (Gorilla Perfume) to market and was in charge of launching the website and all of the social media channels for it. I travelled to New York, Tokyo and Seoul to help launch Gorilla Perfume internationally. I was part of Lush's team of senior decision makers, the "Lush Mafia" during this time. The Mafia meetings were mainly about marketing and brand direction. We made decisions about campaigns, product launches, window displays and packaging. Many of my product perfume scents became best-sellers and some of the new products were based on the work I did with my colleagues in the creative team. I created "HQ/29 High Street - the smell of a Lush shop in a bottle" for a special event and it became so popular Lush continued selling it at the 29 High Street store in Poole (the first Lush shop in the world).
Many of what would traditionally be considered HR functions were handled by Lush Retail Support. I developed Lush's first Manager Review (appraisal) program and travelled to every Lush shop in the UK to personally conduct the first round of reviews, examining the store accounts, merchandising, maintenance standards, staffing issues and training needs. During this time I was also helping one of Lush's founders, Elizabeth Bennett, with market research for the Lush Spa project and started work on Lushopaedia, the online encyclopaedia of Lush ingredients. I also helped struggling stores manage staffing shortages or other crisis issues.
Questionmark Computing manufactures testing and assessment software aimed at universities, market researchers, corporate trainers and anyone who needs to run browser-based questionnaires or assessments. I came to Questionmark as a UK trainer and was promoted to UK & European Training Manager within my first year. During my time at Questionmark Computing I wrote five software training manuals and adapted five software training courses to suit new software releases. I worked closely with the software developers, technical authors and the sales team. I also participated in trade shows, was in charge of internal training delivery and travelled across the UK to consult clients in small groups or one-on-one. I also trained the North American trainers on site in Connecticut. My responsibilities included maintaining the training database and editing and publishing content on the Questionmark Computing UK website. I also developed custom CSS templates for clients.
I was responsible for training design and delivery on a range of topics in cosmetic and fragrance retail (sales, merchandising, customer service, product knowledge) and developed the first Fragrance Factory training manual. I localised translated supplier documentation and participated in marketing and brand meetings. When I worked at Fragrance Factory, our main brands were Burberry, Diesel, Fendi, Tiffany, Schiaparelli, Diego Dalla Palma and Marbert.
Freelancing as a make-up artist (Emily Llloyd's personal make-up artist and hairstylist for Max Clapper, a Life in Pictures, make-up for Kate Winslett, Julia Sawalha, Cate Blanchett and others at the The Vagina Monologues, London; 1930s hair for The Palace, a HBO film shot in Hollywood; grooming lessons for British Airways; make-up for London Student Fashion Week; make-up for one of the first Stagecoach Variety Shows at the London Palladium - and several indie & student theatre, film and TV productions. I also worked for some small-scale fashion shows via Bobbi Brown, spent many weekends painting faces at the London Zoo and conducted personal make-up consultations for people, including Fiona Phillips). Any gaps in freelance work were filled on the shop floor of London department stores. Between Elizabeth Arden and this period, I've worked in every single London department store at some point.
Finnish final exams, equivalent to A-levels in: Finnish, Swedish, English, Russian, Psychology, Biology, Ethics.
Shortlisted for "Handpicked Hedione" in ODOU magazine.
Shortlisted for coverage of a British Society of Perfumers event
Shortlisted for article "Your Nose is a Snowflake" in ODOU magazine.
Winner of David Williams Memorial Award on IFEAT Diploma in Aroma Trades Studies course, Plymouth University