Pier Federico Cucchi

Pier Federico Cucchi

LUXURY GOODSLondon, United Kingdom
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Pier Federico Cucchi

Pier Federico Cucchi

LUXURY GOODSLondon, United Kingdom
About me
Born in Italy to creative,intellectual parents,I was encouraged to work and express my creativity in fashion from a very young age by spending many afternoons after school styling the mannequins in my mother’s multibrand store;the store was called Front Row and it was based in Bergamo,a prominent,historically rich, important and industrial city whose metropolitan area is itself part of the broader Milan metropolitan area. Retail was my education,a constant laboratory that never stops;a first job that allowed me to see many things that I don’t think most people would. Before working at Front Row I cut my teeth at Trussardi,in Bergamo,and I was lucky enough to meet Nicola Trussardi,one of the most significant figures of Made in Italy:a pioneer figure in fashion,design,art and contemporary culture that was able to turn a local accessories business into one of the most prestigious international luxury heritage fashion houses. What started like a game soon became a passion and turned into a full time job as buyer and artistic director of a luxurious multibrand store where I have learnt and cultivated my passion for luxury quality products. I have worked with women’s and men’s super brands such as Alaïa,Dior Homme by Hedi Slimane,Hussein Chalayan,Lanvin,Givenchy,Dolce & Gabbana,Alberta Ferretti,Alessandro Dell’Acqua to name a few before moving to London to train at Central Saint Martins where I have done my BA in Fashion Design with Marketing (Womenswear). While at Central Saint Martins I had the luck of being taught by Heather Sproat and on different occasions by Imran Ahmed,one of the most influential men in the fashion industry,founder and editor-in-chief of The Business of Fashion. My final degree collection at Central Saint Martins was sponsored by Sakae Lace and Gandini Tessuti and entirely produced in Italy. During my years in London I had work experiences at Hussein Chalayan,in the marketing and communication department,at Prada,in the communication and celebrities department,at Tom Ford International,helping the production team in the preparation of the upcoming women’s collection and at Maria Grachvogel with various tasks in the marketing,client advisor and production departments of the company. For the future I would love to keep working in the fashion industry for a luxury goods brand that I admire. My main interests are high end fashion and fine arts. A capable and passionate individual who truly understands and has breathed fashion from a very very young age,widely travelled and with extensive connections at the highest levels. I am a highly organised,reliable,efficient,enthusiastic,extremely passionate and motivated hard worker who takes his responsibilities and that is never tired of learning.
Work history
    Consultant
    Freelance
    After leaving my place at Maria Grachvogel I have worked as a PA for a VIP friend in the fashion modelling industry and I have helped another friend setting up his creative business development consultancy that specialises primarily in the art and luxury fashion sectors.
    Full Time Number of Responsibilities Reporting Directly to the CEO of the Company
     - Full Time
    Leading luxury women’s creative fashion brand. Full time number of responsibilities reporting directly to the CEO of the company. Generating and delivering event opportunities;creating and marketing the written brand content for physical and digital marketing;liaising with celebrity and external PR company;organising of catwalk shows and other in-store events;customer relationship management,managing a client book,styling/personal shopping and working directly with VIP clients. Book in stock/create codes and tickets;visual merchandise and store window worldwide;themes for newsletter and style window to support the same theme worldwide;develop relationship with personal shoppers and stylists;being responsible for the online social media such as Facebook and Instagram;end of day reports,sales reports and banking;handle all the bespoke and couture appointments;quality control on new season’s production;main key holder of the company store,studio and offices.
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Skills
  • Fashion
  • Events
  • Marketing PR
  • Apparel
  • Art Direction
  • Fine Art
  • Buying
  • Communication
  • Shows
  • Fashion Design
  • Visual Merchandising
  • Mood Boards
  • Wholesale
  • Fashion Retail
  • Luxury Goods
Education
    Central Saint Martins College of Art Design London BA (honours) Fashion Design with Marketing (wome
     - 
    Central Saint Martins College of Art & Design London BA (Honours) Fashion Design with Marketing (Womenswear)
    Fashion Folio Foundation Course
     - 
    Central Saint Martins College of Art & Design London Fashion Folio Foundation Course
Awards
    Central Saint Martins Fashion Folio Course Merit
    Central Saint Martins College of Art & Design London Merit awarded for work in Fashion Folio Foundation Course 2007/2008