Pier Federico Cucchi

LUXURY GOODS

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  • LocationLondon, United Kingdom

Projects

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About me

 

Born in Italy to creative,intellectual parents,I was encouraged to work and express my creativity in fashion very early by spending many afternoons after school styling the mannequins in my mother’s boutique. What started like a game soon became a passion and turned into a full time job as buyer and creative director of a luxurious multibrand store where I have learnt and cultivated my passion for luxury quality products. I have worked with women’s and men’s super brands such as Alaïa,Dior Homme by Hedi Slimane, Chalayan,Lanvin,Givenchy,Dolce & Gabbana,Alberta Ferretti,Alessandro Dell’Acqua to name a few before moving to London to train at Central Saint Martins where I have done my BA in Fashion Design with Marketing (Womenswear). During my years in London I had work experiences at Chalayan,in the marketing and communication department,at Prada, in the communication and celebrities department,at Tom Ford International,helping the production womenswear team in the preparation of the upcoming collection and at Maria Grachvogel with various tasks in the marketing, sales and production departments of the company. After leaving my place at Maria Grachvogel I have worked as a PA for a VIP friend in the fashion modelling industry and I have helped another friend setting up his creative business development consultancy that specialises primarily in the art and luxury fashion sectors. For the future I would love to keep working in the fashion industry for a high-end exclusive brand that I admire in the marketing or design department. My main interests are high end fashion and fine arts. A capable and passionate individual who truly understands and has breathed fashion since a very young age,widely travelled and with extensive connections at the highest levels. I am a highly organised,reliable,efficient,enthusiastic,extremely passionate and motivated hard worker who takes his responsibilities and that is never tired of learning.

Skills

 

  • Fashion
  • Events
  • Marketing PR
  • Apparel
  • Art Direction
  • Fine Art
  • Buying
  • Communication
  • Shows
  • Fashion Design
  • Visual Merchandising
  • Mood Boards
  • Wholesale
  • Fashion Retail
  • Luxury Goods

Work history

Currently

Freelancer

Freelance

Aug 2014
  • After leaving my place at Maria Grachvogel I have worked as a PA for a VIP friend in the fashion modelling industry and I have helped another friend setting up his creative business development consultancy that specialises primarily in the art and luxury fashion sectors.

2014

Full Time Number of Responsibilities Reporting Directly to the CEO of the Company

Maria Grachvogel

Sep 2013 - Jul 2014
  • Leading luxury women’s creative fashion brand. Full time number of responsibilities reporting directly to the CEO of the company. Generating and delivering event opportunities;creating and marketing the written brand content for physical and digital marketing;liaising with celebrity and external PR company;organising of catwalk shows and other in-store events;customer relationship management,managing a client book,styling/personal shopping and working directly with VIP clients. Book in stock/create codes and tickets;visual merchandise and store window worldwide;themes for newsletter and style window to support the same theme worldwide;develop relationship with personal shoppers and stylists;being responsible for the online social media such as Facebook and Instagram;end of day reports,sales reports and banking;handle all the bespoke and couture appointments;quality control on new season’s production;main key holder of the company store,studio and offices.

2013

Buyer & Creative Director

Front ROW

Aug 2012 - Mar 2013
  • Buyer and Creative Director Men’s and Women’s ready-to-wear and accessories multi-brand store stocking Alaïa,Dior Homme by Hedi Slimane,Lanvin,Givenchy,Dolce & Gabbana,Alberta Ferretti and many others.

2011

Communication Director’s Personal Assistant

Chalayan

Nov 2011 - Dec 2011
  • Communication Director’s Personal Assistant Working alongside the Communication Director,monitoring press coverage received,managing press samples,loans to all key publications and maintaining the upkeep of the PR showroom and database,supporting the team with seasonal fashion and art events,marketing research and general administration duties. Helping and occasionally working alongside the chalayan womenswear design team with various tasks outside of my duties as PR assistant. Hired by the PR Director on a short term during my college placement year to assist her with the setting up of the communication and marketing department and eventually called back during a transitional phase within the team;I have left the chalayan studio in order to finish my degree at Central Saint Martins.

2011

Communication, Marketing and Celebrities Assistant

Prada

Mar 2011 - May 2011
  • Communication,Marketing and Celebrities Assistant Working alongside the Prada and Miu Miu PR Team on the Women’s and Men’s Spring Summer 2011 and Autumn Winter 2011 ready-to-wear and accessories collections;helping with send outs and returns to and from magazines and celebrities and the other Prada Press Offices in Milan,Paris,New York and Munich. Monitoring press coverage and celebrities press coverage received;making reports and sending them to the Milan main office. Checking codes,creating files and references of the new samples received;archiving and making an inventory of every collection and also organising send backs to the main Milan office. Working alongside the team on seasonal Prada events (Press Days,Eyewear Launch,Miu Miu Musings).

2011

Warehouse Supporter

TOM Ford

Feb 2011 - Mar 2011
  • Warehouse Supporter Working alongside the Production Team and the Womenswear Design Team on the new Autumn Winter 2011 ready-to-wear and accessories collection.Receiving and managing the new collection,ensuring the pieces have the correct codes,making references,creating technical files and eventually dealing with suppliers and organising send outs. General maintenance of the showroom and the archive including display,storage and filing.

2011

Communication Director’s Personal Assistant

Chalayan

Aug 2010 - Jan 2011
  • Communication Director’s Personal Assistant Working alongside the Communication Director,monitoring press coverage received,managing press samples,loans to all key publications and maintaining the upkeep of the PR showroom and database,supporting the team with seasonal fashion and art events,marketing research and general administration duties. Helping and occasionally working alongside the chalayan womenswear design team with various tasks outside of my duties as PR assistant. Hired by the PR Director on a short term during my college placement year to assist her with the setting up of the communication and marketing department and eventually called back during a transitional phase within the team;I have left the chalayan studio in order to finish my degree at Central Saint Martins.

2007

Buyer & Creative Director

Front ROW

Aug 2000 - Jul 2007
  • Buyer and Creative Director Men’s and Women’s ready-to-wear and accessories multi-brand store stocking Alaïa,Dior Homme by Hedi Slimane,Lanvin,Givenchy,Dolce & Gabbana,Alberta Ferretti and many others.

2000

Sales Associate & Assistant Buyer

Trussardi

Aug 1998 - Jun 2000
  • Sales Associate and Assistant Buyer Trussardi boutique.

Education

2012

Central Saint Martins College of Art Design London BA (honours) Fashion Design with Marketing (wome

Central Saint Martins

Sep 2008 - Jun 2012
  • Central Saint Martins College of Art & Design London BA (Honours) Fashion Design with Marketing (Womenswear)

2008

Fashion Folio Foundation Course

Central Saint Martins

Aug 2007 - Jun 2008
  • Central Saint Martins College of Art & Design London Fashion Folio Foundation Course

Awards

2008

Central Saint Martins Fashion Folio Course Merit

Central Saint Martins

  • Central Saint Martins College of Art & Design London Merit awarded for work in Fashion Folio Foundation Course 2007/2008