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Pier Federico Cucchi


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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Fashion Designer - Salesperson

About me

Born in Italy to creative,intellectual parents,I was encouraged to work and express my creativity in fashion from a very young age by spending many afternoons after school styling the mannequins in my mother’s multibrand store;the store was called Front Row and it was based in Bergamo,a prominent,historically rich, important and industrial city whose metropolitan area is itself part of the broader Milan metropolitan area. Retail was my education,a constant laboratory that never stops;a first job that allowed me to see many things that I don’t think most people would. Before working at Front Row I cut my teeth at Trussardi,in Bergamo,and I was lucky enough to meet Nicola Trussardi,one of the most significant figures of Made in Italy:a pioneer figure in fashion,design,art and contemporary culture that was able to turn a local accessories business into one of the most prestigious international luxury heritage fashion houses. What started like a game soon became a passion and turned into a full time job as buyer and artistic director of a luxurious multibrand store where I have learnt and cultivated my passion for luxury quality products. I have worked with women’s and men’s super brands such as Alaïa,Dior Homme by Hedi Slimane,Hussein Chalayan,Lanvin,Givenchy,Dolce & Gabbana,Alberta Ferretti,Alessandro Dell’Acqua to name a few before moving to London to train at Central Saint Martins where I have done my BA in Fashion Design with Marketing (Womenswear). While at Central Saint Martins I had the luck of being taught by Heather Sproat and on different occasions by Imran Ahmed,one of the most influential men in the fashion industry,founder and editor-in-chief of The Business of Fashion. My final degree collection at Central Saint Martins was sponsored by Sakae Lace and Gandini Tessuti and entirely produced in Italy. During my years in London I had work experiences at Hussein Chalayan,in the marketing and communication department,at Prada,in the communication and celebrities department,at Tom Ford International,helping the production team in the preparation of the upcoming women’s collection and at Maria Grachvogel with various tasks in the marketing,client advisor and production departments of the company. For the future I would love to keep working in the fashion industry for a luxury goods brand that I admire. My main interests are high end fashion and fine arts. A capable and passionate individual who truly understands and has breathed fashion from a very very young age,widely travelled and with extensive connections at the highest levels. I am a highly organised,reliable,efficient,enthusiastic,extremely passionate and motivated hard worker who takes his responsibilities and that is never tired of learning.


  • Fashion
  • Events
  • Marketing PR
  • Apparel
  • Art Direction
  • Fine Art
  • Buying
  • Communication
  • Shows
  • Fashion Design
  • Visual Merchandising
  • Mood Boards
  • Wholesale
  • Fashion Retail
  • Luxury Goods

Work history




Oct 2014
  • Freelance
  • After leaving my place at Maria Grachvogel I have worked as a PA for a VIP friend in the fashion modelling industry and I have helped another friend setting up his creative business development consultancy that specialises primarily in the art and luxury fashion sectors.


Full Time Number of Responsibilities Reporting Directly to the CEO of the Company

Maria Grachvogel

Oct 2013 - Sep 2014
  • Full Time
  • Leading luxury women’s creative fashion brand. Full time number of responsibilities reporting directly to the CEO of the company. Generating and delivering event opportunities;creating and marketing the written brand content for physical and digital marketing;liaising with celebrity and external PR company;organising of catwalk shows and other in-store events;customer relationship management,managing a client book,styling/personal shopping and working directly with VIP clients. Book in stock/create codes and tickets;visual merchandise and store window worldwide;themes for newsletter and style window to support the same theme worldwide;develop relationship with personal shoppers and stylists;being responsible for the online social media such as Facebook and Instagram;end of day reports,sales reports and banking;handle all the bespoke and couture appointments;quality control on new season’s production;main key holder of the company store,studio and offices.


Communication, Marketing and Celebrities Assistant


Mar 2011 - Aug 2011
  • Internship
  • Communication,Marketing and Celebrities Assistant Working alongside the Prada and Miu Miu PR Team on the Women’s and Men’s Spring Summer 2011 and Autumn Winter 2011 ready-to-wear and accessories collections;helping with send outs and returns to and from magazines and celebrities and the other Prada Press Offices in Milan,Paris,New York and Munich. Monitoring press coverage and celebrities press coverage received;making reports and sending them to the Milan main office. Checking codes,creating files and references of the new samples received;archiving and making an inventory of every collection and also organising send backs to the main Milan office. Working alongside the team on seasonal Prada events (Press Days,Eyewear Launch,Miu Miu Musings).


Warehouse Supporter

Tom Ford

Feb 2011 - Mar 2011
  • Internship
  • Warehouse Supporter Working alongside the Production Team and the Womenswear Design Team on the new Autumn Winter 2011 ready-to-wear and accessories collection.Receiving and managing the new collection,ensuring the pieces have the correct codes,making references,creating technical files and eventually dealing with suppliers and organising send outs. General maintenance of the showroom and the archive including display,storage and filing.


Communication Director’s Personal Assistant


Sep 2010 - Jan 2011
  • Internship
  • Communication Director’s Personal Assistant Working alongside the Communication Director,monitoring press coverage received,managing press samples,loans to all key publications and maintaining the upkeep of the PR showroom and database,supporting the team with seasonal fashion and art events,marketing research and general administration duties. Helping and occasionally working alongside the chalayan womenswear design team with various tasks outside of my duties as PR assistant. Hired by the PR Director on a short term during my college placement year to assist her with the setting up of the communication and marketing department and eventually called back during a transitional phase within the team;I have left the chalayan studio in order to finish my degree at Central Saint Martins.


Buyer & Creative Director

Front Row

May 2001 - Aug 2006
  • Full Time
  • Buyer and Creative Director Men’s and Women’s ready-to-wear and accessories multi-brand store stocking Alaïa,Dior Homme by Hedi Slimane,Lanvin,Givenchy,Dolce & Gabbana,Alberta Ferretti and many others.


Sales Associate & Assistant Buyer


Mar 2000 - Apr 2001
  • Full Time
  • Sales Associate and Assistant Buyer Trussardi boutique.



Central Saint Martins College of Art Design London BA (honours) Fashion Design with Marketing (wome

Central Saint Martins

Oct 2008 - Jul 2012
  • Central Saint Martins College of Art & Design London BA (Honours) Fashion Design with Marketing (Womenswear)


Fashion Folio Foundation Course

Central Saint Martins

Sep 2007 - Jul 2008
  • Central Saint Martins College of Art & Design London Fashion Folio Foundation Course



Central Saint Martins Fashion Folio Course Merit

Central Saint Martins

  • Central Saint Martins College of Art & Design London Merit awarded for work in Fashion Folio Foundation Course 2007/2008