Work history
Research Officer
- Full Time
Project managed the implementation of mobile survey software to the organisation’s existing banking app by coordinating a previously undefined working process between multiple stakeholders. Wrote speeches, produced survey reports, drafted business proposals, assembled feasibility studies on new products, used photography skills to document events, and produced internal content for communications department. Facilitated, recorded data, and assembled reports for focus groups. Organised and helped facilitate first ever Women’s Mentorship Program conference through facility and participant booking. Used CRM for market research segmentation. Applied Microsoft Office programs across work (Word/Excel/Outlook/PowerPoint).
Media Intern
- Toronto, CanadaInternship
Obtained data in order to create, format, and present post-reports for CIBC’s national digital marketing campaigns. Multitasked on campaigns divided across broadcast, press, digital, social, and search. Achieved all deadlines through effective time management. Detailed data analysis and outreach to Canadian media outlets, negotiated media pricing while building good relations with media representatives. Created an annual blocking chart for all campaigns, helping guide the team’s priorities over the next financial year. Applied Microsoft Office programs across work (Word/Excel/Outlook/PowerPoint).
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