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Pilar Baca

Project Manager E-Marketing

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About me

As a marketing and communication executive I have always strived to improve the performance, sales and brand appeal of every company I have been involved with. A hard working, creative and friendly team player, with strong communication and organizational skills, gained from a broad experience in target driven, customer focused positions, my objective is to be part of a successful and energetic team working on exciting projects, in a dynamic role with scope to learn and good opportunities for career progression. Job satisfaction is key and I feel the chance to be able to make a real contribution is fundamental to that.


  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • TV
  • Conference
  • Creative Event
  • Party Planning
  • Promotional Event
  • Events PR
  • Coordination
  • Event Organisation
  • Event Planning
  • Photoshop

Work history


Project Manager & E-marketing Media

Sojeans/jeanstory/asap Paris, Paris

Nov 2012
  • Reporting directly to the Customer Service & Marketing Manager, my role involves a high degree of multitasking across a diverse range of responsibilities. Some of my most worthwhile successes have come from finding solutions for common problems which have helped the company increase sales and Customer satisfaction. My current duties include: • Managing a team of interns and overseeing the production of 2-3 email marketing newsletters per week to strict delivery schedules, modifying html templates, content checking and creation. • Improving the CRM and identifying market segments to target within the marketing database. • Analysis of campaign and newsletter success with tools such as Google Analytics with a view to continuously improve opening, click and conversion rates. • Proposing new developments to improve website usability and conversion rates (e.g. a recently implemented virtual fitting room to recommend products that may suit the customer best). • Production of annual catalogues across 3 websites in multiple languages, with accurate product descriptions, images and pricing. • Liaising with and managing company use of external marketplaces such as Amazon, eBay and Zalando. • Training and managing employees within the external customer service call centre. • Implementing ways to measure customer service levels (recent example is the introduction of a review system) and constructively using that feedback to drive up satisfaction. • Identifying and taking steps to avoid fraudulent sales on the company’s website. • Arranging photo shoots by booking models, photographers, and studio time, controlling post production. • Coordinating customer services with logistics and warehousing to ensure the refund process runs smooth. • Organising commercial promotions, researching venues, meeting with collaborators, resolving problems to ensure deadlines are met.


International Marketing Intern

Sojeans, Paris

Jan 2012 - Jul 2012
  • • Responsible for the Spanish website and Spanish language html newsletter content, helped to expand the company’s Spanish market penetration increasing website visits and monthly sales. • Community Manager for the Spanish market, creating a big community of fans and followers across Spanish social media and building relationships with influential bloggers. • Spanish language customer service problem solver, using my communication skills to resolve difficult situations in the best way possible for the customer and company.


Marketing & Events Assistant

Lubeck99, Madrid

Jul 2011 - Jan 2012
  • Specialising in medical, but handling events for a wide range of industries, I organised technical seminars, trade shows, press conferences and presentations. Working with fixed budgets I was often faced with the challenge of getting maximum value for clients, a challenge I relished and one which tested and helped develop my negotiation skills.


Marketing & Communication Assistant


Feb 2011 - Aug 2011
  • • Assisted in the organisation of the “Loewe Historical Heritage” exhibition in Madrid, and the “Loewe and silk” exhibitions in Japan, China and Taiwan. • Prepared and conducted guided tours of the exhibitions and the existing archive for clients, members of the press and LVMH employees. • Catalogued and archived information and samples on behalf of Loewe heritage.


Travel Agency Executive

Musica Juntos, Madrid

Sep 2009 - Jul 2010
  • As part of a small, niche travel agency specialising in trips to attend classical music concerts and festivals throughout Europe, I was involved in every aspect of the business, from discussing requirements and taking customer bookings through to organising group travel and accommodation, and maintaining relationships with suppliers of hard to source concert tickets (e.g. Vienna New Year’s concert). I also publicly represented the company during these events.


Spanish Language Assistant

High School Clément Marot, France

Aug 2009 - Jun 2010
  • • Built effective relationships with key staff and helped tutor, motivate and challenge students. • Planned and taught my own pre-exam revision courses, which were positively received by students and teachers alike.


Marketing Assistant

Afina Sistemas Informáticos, Madrid

Mar 2008 - Sep 2008
  • Responsibilities included compiling marketing reports, analysing marketing results, helping to plan campaigns and organising technical events for both current and prospective customers.


Advertising Assistant

Pool Creaciones Publicitarias, Madrid

Mar 2007 - Jul 2007
  • My duties included liaising with clients, helping to maintain good working relationships between them and the creative team as well as participating in brainstorming and ideas sessions. Clients included IKEA, Leroy Merlin & PC City.



General Art History

Louvre School of Arts

Aug 2014 - Jun 2015
  • General cours of Art, to complete my Education.


Master’s Degree in Communication and Fashion

European Institute of Design

Sep 2010 - May 2011
  • Programme focus was on brand management and corporate communications within the luxury brand and fashion industry. Awarded best final project as judged by a panel of course lecturers and industry professionals


Degree in Advertising Public Relationships

University Rey Juan Carlos

Aug 2003 - May 2008
  • Bachelor’s Degree in Advertising & Public Relationships, Rey Juan Carlos University, Madrid. Award B+ A semester at Corte University, Corsica as part of the Erasmus programme.