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Web developer and journalist. I am a digital media maker. An analytical person, a quick learner who can absorb new ideas and express them clearly and effectively. I love working with new technologies, researching and communicating answers to problems and taking on new challenges.
• Produce and edit daily content for website in English (http://aldianews.com/authors/pilar-c-casi/249?language=en) and Spanish (http://aldianews.com/authors/pilar-c-casi/249?language=es). • Report enterprise stories, features and investigative pieces. • Produce, edit and layout weekly bilingual content for print edition. • Assist with the planning and implementation of long¬-term projects, including planning and launch of new website of aldianews.com and marketing and rebranding initiatives. • Plan and execute digital marketing strategies (Social media, SEO, SEM, SMO and viral marketing) to engage audience and gain visitors. • Assist in the planning and execution of political and cultural events each month. • Analyze and deliver web audience reports. • Write and edit social media playbook for AL DÍA News newsroom.
• Write on a regular basis for content for company website and company blog. • Apply SEO and SEM techniques to increase traffic in blog. • Administer company profiles in social media. • Perform market research in the areas of language courses and education abroad. • Translate texts from English to Spanish as needed by the management.
• Develop and implement internal and external communication strategy focused on information management and community management. • Creation, management and moderation of national social media strategy and integrated marketing campaigns on Facebook and Twitter. • Supervision of a team of 5 people with diverse roles. • Event organization, planning a 3-day conference for 250 guests.
• Local reporter covering the city of Barcelona. Stories published in state and national editions.
Grant holder in 8 week immersive web development bootcamp (400+ hours). Selected and sponsored by McKinsey Social Initiative , Escuela de Organización Industrial and Gallup.
Awarded to the AL D