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Pip Hackett

Assistant Marketing and Communications Manager


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About me

Pip is a highly ambitious and motivated candidate with bundles of initiative. She successfully balances creativity with the ability to be highly analytical; a true problem-solver. As a languages graduate, her English is impeccable and she has a keen eye for detail.


  • Teaching
  • Marketing PR
  • Writing
  • Branding
  • Blogging
  • Brand Management
  • Celebrity PR
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Market Research
  • Proofreading
  • Communications
  • Word

Work history


Assistant Marketing & Communications Manager

Ronald Mcdonald House Charities

Jan 2014
  • -Successfully planning and implementing marketing campaigns across all online and offline channels. -Working as a valued member of a close-knit team. -Setting up new marking strategies e.g. brand reviews at all Ronald McDonald Houses. -Writing engaging and effective marketing material and website content that enhances the charity’s marketing value. Solely responsible for charity’s annual magazine. -Managing external PR agency and approving press releasing and promotional copy production. Maintaining an excellent working relationship. -A key player in the inputting into online, web and email marketing campaigns. -Analysing and producing reports on data provided by users. -Campaign tracking, measurement, evaluation and reporting on all activity. Identifying strategies to enhance performance. -Monitoring and optimising key Internet search engine campaigns. -Liaising closely with strategic partners, internal stakeholders and users. Managing expectations effectively. -Ably manages projects within a strict budget. -Fully media trained and represented the charity at key stakeholder events e.g. McDonald’s economic report launch at Houses of Parliament. -Working knowledge of CMS, Photoshop, Campaign Monitor and Office suite.


Marketing & Communications Assistant

Ronald Mcdonald House Charities

Mar 2013 - Jan 2014
  • - Support with the implementation of national campaigns and regional fundraising appeals. - Work with the House teams and Fundraising teams to identify fundraising stories and family case studies for media work. - Keep a rolling monthly editorial calendar to assist the team with identifying communication opportunities and to keep senior Charity staff up-to-date. - Oversee the case study programme, including interviewing families, writing-up case studies, developing the most effective way to store, update and sort stories and producing a monthly overview to all office staff on new case studies. - Edit House newsletters and identify possible stories for inclusion in national communications. - Work with creative agency to plan and write the annual 'our house' magazine. - Produce promotional materials and merchandise. - Develop event literature for corporate-focused fundraising events, e.g. golf days, gala dinners and cricket matches. - Assist with uploading new website content. - Assist with internal communication planning and implementation. - Assist in educating staff of our corporate supporters by writing content for inclusion in inductions and workbooks. - Check through daily press cuttings and distribute to the relevant stakeholders. - Circulate monthly Media Analysis reports to House and office staff with relevant extracts and captions.




May 2011 - Jan 2013
  • -Taking charge of ‘Whistles Monthly’ PR newsletters and more recently providing French content for Whistles PR team. -Hosting and participating in conference calls. -Providing excellent customer service and going that extra mile for the customer. I have received numerous compliments in store and also via Head Office as a result, proving myself to be an invaluable member of the team. -Working analytically; analysing market trends and bestsellers, dealing with ad hock administrative duties and communicating information to senior members of the company. -Daily use of various ICT software such as; Excel, Outlook, Word and Publisher. -Working as a member of the management team at Whistles, boosting morale and subsequently creating a great working environment. Also have experience scenarios requiring sensitivity and the handling of confidential information. -I have a proven track record of being reliable, flexible and punctual.



Liverpool Biennial

Jul 2010 - Sep 2010
  • -Interacting with the general public in an enthusiastic and positive manner promoting art in the local community. - Liaising with artists and assisting the organisation of exhibitions.


English Teacher

British Council

Aug 2009 - May 2010
  • -Quick learner; managed and succeeded in the teaching of English in a Secondary School in Paris, achieving the highest accolade of ‘Excellent’ in my final report composed by head teacher and staff body. -Conducted thorough and engaging lessons to children of varying abilities, providing the children with the positive and exciting prospect of linguistic further education. -Working in a school environment, using various software programmes including PowerPoint. -I was committed to my role as teacher, employed to handle both academic and pastoral issues in the classroom. It was a fantastic experience which boosted my confidence immensely. -Living independently in Paris shows determination and resilience, liaising with colleagues and landlords, forming lasting friendships and improving both my written and spoken French.



English and French

University of Liverpool

Aug 2007 - May 2011
  • Joint honours degree at University of Liverpool. Also comprised of one year teaching English in a Parisian secondary school. Achieved a high 2:1 grade.


A Levels and Gcses

West Kirby Grammar School for Girls

Aug 2000 - May 2007
  • A Levels Film Studies A French B English Literature B GCSEs English Literature A English Language A French A Food Technology A Art Textiles A Maths B Geography B Spanish B Chemistry, Physics and Biology BB