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I am an experienced digital communications professional with the proven ability to manage the successful delivery of creative and technical projects. I have a background working in film, television, and the visual arts, using digital media to connect audiences with these art forms.Locked Pro Plan feature
Digital communications lead for Emmy-Award-winning pre-school animation, Bing. Responsible for global social media strategy across nine key international markets, managing a team of translators and coordinating content production, scheduling and community management. In the UK specifically, I worked with strategic partners and licensees including CBeebies, HarperCollins, Fisher-Price and Studio Canal to build the profile of the show and promote its values to an extensive audience of parents, education professionals and children.
Responsible for the strategic planning, management and development of BAFTA’s suite of websites and digital media channels. I worked on the development of online membership renewal functionality which involved integrating with two payment gateways and enabling online direct debit setup and renewal. Managed the migration of the central BAFTA site (bafta.org) to an open source CMS. Working in partnership with an external agency I was responsible for overseeing the transition of site-wide content, functionality and data management processes. Oversaw a full review of BAFTA’s web hosting infrastructure and new supplier tender. The result was a full server migration onto a single cloud platform, which has the scalability to cope with the peaky traffic synonymous with the Academy’s Awards calendar. Oversaw the selection of a new central membership database and integration of the chosen system (Salesforce) with the central BAFTA website, enabling a two way flow of data between the database and online members’ area. Commissioned and project managed the development of a fully searchable, online Awards database, housing not only BAFTA winner and nominee data since 1947, but also archive photography and videos, digitised and resurfaced for the benefit of the public. Managed digital content delivery across the website and BAFTA owned social networks, ensuring excellent editorial standards are maintained, improving web communication for SEO and organic keyword search. Global digital lead for BAFTA’s UK, US and Asia branches. I chaired regular meetings in order to ensure strong communication and good relationships amongst all global digital stakeholders. Responsible for developing BAFTA’s internal strategy for developing an online audience in Hong Kong and China. This involved appointing a HK based PR agency and working with them to promote BAFTA in multiple languages and via appropriate social channels and media partnerships. Responsible for building relationships with existing online commercial partners, control of annual online and digital budget and production of regular analytics reporting.
Generated positive press coverage of the brand, building strong relationships with members of the arts and retail media. Sustained beneficial affiliations with online publications such as The Times Culture+. Managed public engagement across social networks. Managed company partner relationships in order to develop their presence and product appeal. Partners included Tate, British Museum, The Natural History Museum, ZSL, V&A & Saatchi Gallery. Co-ordinated point of sale promotions, on site editorial copy and created daily blog posts. Generated leads and pitching for new site partners, working with them to find the mutually beneficial promotional solutions.
Managing the Tate’s in-house magazine subscriptions using their ENTA database. Holding stalls at student freshers’ fairs and the Frieze Art Fair. Sourcing potential advertisers, nurturing relationships with existing advertisers and co-ordinating advertising space within the magazine.
Alongside digital agency 'Access', we were the winners of the Big Chip Award for UX at the 2015 Big Chip Awards in Manchester, for the newly designed bafta.org website.