Polly Keane

Account Director

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  • LocationLondon, United Kingdom

About me

 

I thrive when working with forward thinking organisations who use their power to make positive change and engage audiences through smart communications. Managing teams from strategy right through to production, I have 6 years of experience in advertising, design, events, talent management, brand sponsorship and collaborations. Driving work forward from Account Exec level onwards, my work has been instrumental in driving profitability for the businesses and brands I’ve helped transform. Outside of work I volunteer for North London Cares as well as the AdCan awards, an organisation partnering charities with film-makers to produce awareness-driving campaigns.

Skills

 

  • Advertising
  • Marketing PR
  • Theatre
  • TV
  • Excel
  • Office
  • Powerpoint
  • Word

Work history

Currently

Account Director

The Sunshine Company

Oct 2013
  • Full Time
  • GHD PINK - BREAST CANCER NOW CAMPAIGN • Partnering with Breast Cancer Now to build on the positioning and success of the 2016 campaign - “You are not defined by your hair”. • Raising awareness of GHD Pink product in 2017, driving fundraising for Breast Cancer Now through key partnership activations. LONDON PHILHARMONIC ORCHESTRA • Working with director-level stakeholders at the organisation to re-fresh the LPO’s brand story and visual identity (strategy, design, mood films, research). • Coordinating and leading workshops with key stakeholders to inform strategic and creative briefs. Praised by the client for the collaborative and efficient process resulting in a brand manifesto they all felt could unite and inspire the organisation. BAILEYS WOMEN’S PRIZE FOR FICTION • Managing the sponsorship between Women’s Prize and Diageo. Working with editorial, retail and high profile talent partners to bring the prestigious literary award (which recognises diversity, originality and excellence in female writing) to ever-wider audiences through strategic activations and PR opportunities. Last year’s activity generated over £2.6 million in PR value for the Prize. • Instrumental in driving the charity's awareness objectives, alongside implementing Diageo’s brand strategy. Careful management of internal and external stakeholders while staying on top of demanding KPIs across the campaign on limited budgets. • Devised and brokered partnership opportunity with fashion retailer, Whistles, to deliver 20,000 bespoke books and Baileys samples to customers, installing ‘reading corners’ and window displays in-store over 5 months of the campaign. • Led successful partnership with Grazia magazine resulting in 5 pages of free editorial to raise awareness of the Prize over a 3 month period. • Leading the evaluation reports for 2014, 2015 and 2016 activity. BBC THREE • Re-launching BBC Three as a digital-only channel. Responsible for leading creative and strategic teams to sell-in a multi-platform campaign consisting of TV spots, high impact outdoor and digital creative. Managing overall production budget and reconciliation. • Coordinating agreements with talent partners including Professor Green, Kurupt FM and Stacey Dooley to be involved in and elevate the campaign using their profile. NIKE FOUNDATION - GIRL EFFECT LIVE • Coordinating internal team of creatives produce multiple activations for the one-day festival in East London designed to highlight the challenges faced by girls living in poverty and the importance of helping them realise their full potential. • Managing talent outreach and partnership proposals, coordinating acts and panel event for talks on FGM and EFM.  SKYPE COLLABORATION PROJECT • Producing a digital editorial platform and film content aimed at an emerging, fashion savvy audience, offering them opportunities to engage with leading fashion personalities (including Victoria Beckham) via Skype Technology to help further their careers. • Liaising with client and web design agency on the day-to-day running of the site as well keeping to the strict on- going deadlines of the content schedule. • Responsible for coordinating between all relevant campaign stakeholders and overseeing all PR, Social and paid media activity.

2013

Account Manager

Media Arts Lab

Feb 2011 - Oct 2013
  • Full Time
  • Apple’s dedicated advertising and communications agency Gaining invaluable insight and discipline working with of one of the world’s most successful and innovative brands Coordinating TV, print and digital campaigns across 6 EU markets for Apple’s product launches on iPhone and iPad. Working across multiple time zones shooting campaigns in both LA + London. Advising on strategic and creative decisions on the brand to develop appropriate content for a local audience. Conducting research and presenting competitive reporting. Managing the campaign process from briefing to broadcast. Coordinating all departments (Production, Business Affairs, Creative and Planning) to execute confidential campaigns for up to 6 EU markets at one time from origination to final delivery. Maintaining and building relationships with the client’s EU, US and Asian offices whilst providing the link between all disciplines at the London agency and local European teams.

Education

2010

French and Film

University of Nottingham

Sep 2006 - Jul 2010
  • French and Film