Polly Lutter

Global Marketing Director

Connections

Projects credited in

About me

International Marketing ❄ 13 Years' Experience ❄ Global, Regional & Local ❄ Jewellery, Retail, Pharma, Healthcare & Petcare ❄ Leadership, Strategy, Branding, Digital, Social & PR.

Skills

  • Leadership
  • Brand Strategy
  • Advertising
  • Strategic Marketing
  • Insight Analysis
  • Commuications
  • Planning
  • Digital Marketing
  • Creative Art Direction
  • Team Management

People I’ve worked with

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Companies I’ve worked with

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  • The Walt Disney Company

    The Walt Disney Company

    • Media Production
  • Golin

    Golin

    • PR and Communications
  • McCann London

    McCann London

    • Advertising
  • Kitchen

    Kitchen

    • Design

Work history

Currently

Global Brand Marketing Director

Pandora

Sep 2016
  • Copenhagen, Denmark
  • Full Time
  • GLOBAL LEAD FOR GO-TO-MARKET STRATEGY INCLUDING SEASONAL, DROP & NEW CONCEPT LAUNCHES; PLUS DISNEY X PANDORA & ALWAYS-ON PLATFORMS. • Drive the planning, development and creation of integrated global marketing campaigns across all regions, working closely with the Global Marketing Board and regional teams in APAC, EMEA and AMERICAS. • Responsible for campaign development, ATL advertising, TVC, content and channel planning - in close collaboration with CCO, CMO and Creative Directors. • Lead functional drop teams, aligning strategy integration across Retail Marketing, Visual Merchandising, CRM, Digital, Social, PR, Design, Product Management and Training. • Set the strategic marketing direction for the PANDORA x DISNEY collection and associated campaigns & activations. Work closely with key leads in Disney Consumer Products, the Disney Digital Network and Disney Corporate Brand (US based). • Additional responsibility as strategic marketing lead on future innovation projects and new concepts across metals and product categories with long-term vision to 2022; working closely with Product Management, Development, Design, Manufacturing and Finance.

2014

Senior Brand Manager (Secondment)

LEO Pharma

Feb 2014 - Jun 2014
  • Lisbon, Portugal
  • Full Time
  • • Development and implementation of marketing strategy for launch of new AK treatment • Project leadership of cross-functional launch team, inc. RBMs, Medical, Regulatory • Development of local promotional campaign, to support sales force and marketing activities • Implementation of sales training and internal launch meetings • Planning & rollout of Early Experience Programme (EEP) • Management of advisory boards, clinical consensus meetings & national congress activity • Strategic planning & implementation of patient support service (QualityCare™) • Monitoring of competitive intelligence & analyses of market data • Customer segmentation and targeting (S&T) • Development of multi-channel disease awareness campaign in conjunction with the APCC

2015

Senior Global Communications Manager

LEO Pharma

Sep 2012 - Feb 2015
  • Copenhagen, Denmark
  • Full Time
  • GLOBAL COMMUNICATIONS LEAD FOR PIPELINE & INLINE DERMATOLOGY BRANDS. FOCUS ON PICATO® (SKIN CANCER TREATMENT). Strategic sparring partner for regions & focus markets (across US, EU, LAMEA, ASIA). Ran international media relations (e.g. PR for new product launches); stakeholder engagement (e.g. partnerships with patient groups like EuroMelanoma, and medical associations like the AAD and EADV); global issues preparedness and management (e.g. handling product issues, warnings, patient feedback, clinical trial data). Also planned and implemented the first globally-led consumer awareness program for non-melanoma skin cancer (KNOW YOUR SKIN™), based on best practice campaign developed in Australia (whilst I was working for Hill+Knowlton Strategies - see job overview below). Overall responsible for new global social media strategy. Oversaw management of global Twitter & YouTube channels (@LEOHealthySkin / LEO Pharma Official).

2016

Global Brand Lead/Senior Manager

LEO Pharma

Sep 2012 - Sep 2016
  • Copenhagen, Denmark
  • Full Time
  • GLOBAL COMMUNICATIONS LEAD FOR PIPELINE & INLINE DERMATOLOGY BRANDS. FOCUS ON PICATO® (SKIN CANCER TREATMENT). Strategic sparring partner for regions & focus markets (across US, EU, LAMEA, ASIA). Ran international media relations (e.g. PR for new product launches); stakeholder engagement (e.g. partnerships with patient groups like EuroMelanoma, and medical associations like the AAD and EADV); global issues preparedness and management (e.g. handling product issues, warnings, patient feedback, clinical trial data). Also planned and implemented the first globally-led consumer awareness program for non-melanoma skin cancer (KNOW YOUR SKIN™), based on best practice campaign developed in Australia (whilst I was working for Hill+Knowlton Strategies - see job overview below). Overall responsible for new global social media strategy. Oversaw management of global Twitter & YouTube channels (@LEOHealthySkin / LEO Pharma Official).

2012

Associate Director

Jul 2010 - Aug 2012
  • Sydney, Australia
  • Full Time
  • • Driver of client, business & team growth. Managed 5 direct reports • Directed campaigns incl. media, corporate comms, digital/social media, public affairs • Results included digital/comms campaign for Bayer Animal Health Portfolio • Comms launch of LEO Pharma affiliate in AU and the award-winning KYOS campaign • Strong partnerships with influential stakeholder groups including The Cancer Council • Set up agency pro-bono scheme and the company’s first CSR program with WIRES • Clients included: LEO Pharma | Bayer Consumer | Bayer | Roche | Amgen | Sanofi | J&J

2010

Senior Account Manager

Cube Public Relations

Jan 2009 - Jul 2010
  • Sydney, Australia
  • Full Time
  • • Led healthcare accounts, managed teams (3 direct reports) & ensured profitability • Worked across a number of Rx brands inc. Zyprexa®, MabThera®, Tarceva® & Exforge® • Established digital communications strategy, inc. augmented reality programme for Roche • Development and implementation of Rx healthcare strategy & new business development • Clients included: Novartis | Roche | ViiV Healthcare | Eli Lilly | MSD | Schering-Plough | Abbott

2008

Account Manager

Virgo Health PR

Sep 2005 - Dec 2008
  • London, United Kingdom
  • Full Time
  • • Communications & medical education campaigns for Pharma brands • Clients included: GSK | Eli Lilly | Roche | MSD | UCB | J&J | Reckitt Benckiser | Flynn Pharma • UK launch of cervical cancer vaccine, incl. initiation of the Cervical Cancer Initiative™ • Public awareness and HCP education campaigns for ADHD, kidney disease and anaemia • Issues management and line extension launches for Nurofen® and Nicorette®

Education

2004

Clinical Research Dissertation

University of Leiden

Feb 2004 - Jun 2004
  • Leiden, Netherlands
  • 1st

2004

B.Sc. (Hons) Biomedical Sciences

University of Edinburgh

Sep 2000 - Jun 2004
  • Edinburgh, United Kingdom
  • 2:1