About me

CREATIVE & INNOVATIVE GLOBAL MARKETING LEADER WITH A PASSION FOR BRAND BUILDING THROUGH CREATING CONSUMER RELEVANCE & ACHIEVING IMPACT, IN PARTICULAR THROUGH SOCIAL/DIGITAL CHANNELS. • 15 years' global experience including the US, EU & China. Lived in the UK, Denmark, Australia & Portugal. • Demonstrated history of working in fashion, jewellery & pharmaceutical industries in B2C and B2B marketing. • Excellent strategic planner with a focus on brand identity, digital/ social marketing & delivering commercial ROI. • Strong leader with a proven track record in change management and driving positive results in turbulent times.

PostsProjectsExperienceTeam

Projects credited in

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  PANDORA x DisneyTo support the release of the Disney PANDORA collection a cross platform marketing campaign was executed across Disney websites throughout Europe and on social channels.
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  PANDORA 'You know what to DO'This Valentine's Day PANDORA helps guys read between the lines when it comes to what women say and what they really mean... When she says 'we can celebrate love any day', what she really means is 'as long as it's on the 14th February'. You know what to DO
• Pandora Rose
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  DO PANDORA
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  Pandra Jewellery Social
• Leo PharmaCreating a set of content for skincare company Leo Pharma's social media profile

Work history

Vice President, Global Marketing & PRSwarovski
Jun 2019London, United KingdomFull Time
Global Brand Marketing DirectorPandora
Sep 2016Copenhagen, DenmarkFull Time
GLOBAL LEAD FOR GO-TO-MARKET STRATEGY INCLUDING SEASONAL, DROP & NEW CONCEPT LAUNCHES; PLUS DISNEY X PANDORA & ALWAYS-ON PLATFORMS. • Drive the planning, development and creation of integrated global marketing campaigns across all regions, working closely with the Global Marketing Board and regional teams in APAC, EMEA and AMERICAS. • Responsible for campaign development, ATL advertising, TVC, content and channel planning - in close collaboration with CCO, CMO and Creative Directors. • Lead functional drop teams, aligning strategy integration across Retail Marketing, Visual Merchandising, CRM, Digital, Social, PR, Design, Product Management and Training. • Set the strategic marketing direction for the PANDORA x DISNEY collection and associated campaigns & activations. Work closely with key leads in Disney Consumer Products, the Disney Digital Network and Disney Corporate Brand (US based). • Additional responsibility as strategic marketing lead on future innovation projects and new concepts across metals and product categories with long-term vision to 2022; working closely with Product Management, Development, Design, Manufacturing and Finance.

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Skills

• Leadership
• Brand Strategy
• Advertising
• Strategic Marketing
• Insight Analysis
• Commuications
• Planning
• Digital Marketing
• Creative Art Direction
• Team Management
• Social Marketing
• Digital
• Retail

Education

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CIM Digital Marketing DiplomaOxford College of Marketing
Apr 2020Oxford, United Kingdom
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Clinical Research DissertationUniversity of Leiden
Feb 2004 - Jun 2004Leiden, Netherlands
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