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With 5 1/2 years experience, working in mobile, digital and integrated agencies, I finds solutions a traditionalist wouldn’t. Plus, being a dab hand with Photoshop, Illustrator, InDesign, and, of course, the classic pen, all your visualising needs are covered.
Being freelance means you are drafted in to lend a hand. I roll up my sleeves and get concepting, writing headlines, scamping or mac'ing visuals for all types campaigns and clients, creating presentations, overseeing projects from start to finish, art-directing shoots, plus, digital and print work.
At MBA I worked as a creative team with Andy Peel. My role as art director included concepting, writing headlines, scamping or mac'ing visuals for all types campaigns and clients. This included: directing photoshoots, one of which had 7 models all posing together; creating games for Facebook, mobile and websites; writing TV scripts; creating print, outdoor, ambient and digital banner ads; storyboarding and directing content videos; event design; illustration; created time-dependant emails, where the content changed depending on when you opened the email; and even dabbling in product design, creating a custom wine flight tray. For these clients: O2, Avios, LoveFilm, Everest, Novotel, Ibis, Mercure, Sage, Embraer and FairFX.
Agencies included: Possible Worldwide, The Crocodile, Saatchi & Saatchi Health, The Blue Hive, The Minimart, Start JudgeGill, EHS 4D (Now Havas EHS), M&C Saatchi Mobile and The View Freelance work included: Concepting for all types of media Art Direction Storyboarding & Illustration Clients included: Vodafone, adidas, Nectar, Lipton, Barclays, Ford, Peugeot, EasyJet, Pottermore, Switzerland Tourist Board.
My role includes: - Creative ideation for current clients and pitch work. - Writing and scamping up ideas for presentations. - Storyboarding plus - Mobile AI - Writing for the company blog - I was also part of the team that set up Collective Labs. An initiative designed to promote innovation and future-thinking within Collective.
I bridged the link between Sales, all the way through to the final development: strategy, idea generation and art direction.