Work history
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Retail Marketing ManagerCasio Electronics
London, United KingdomFull Time
Retail Marketing Manager for the Timepiece division. Managing channel marketing for the UK watch market national and independent accounts. Responsible for the trade marketing plans for all retail accounts; digital, in store and promotional. Objective to grow the Casio brand (G-SHOCK, Edifice, Casio, Protrek, Baby-G) presence and profitability, along with consumer engagement within the retail estate.
POS strategy; Managing the audit of the company's brand presence in the market through POS in the channel. Implementing a new strategy in line with the company objectives to refresh the UK channels with new branded POS and shop-in-shops.
Retail operations, marketing and management of Casio's direct retail stores. Project lead in the development and launch of the G-SHOCK London flagship store. Won retail brand store of the year Watch Pro award.
Working along side the brand communications team to identify influencers, collaboration partners and campaigns to tailor strong seasonal marketing communication plans.
Budget control, profit and loss management, managing the wider channel marketing and retail team. Brand training and development. Growing and developing e-commerce business through Google Ads, Facebook, audience re-marketing/re-targeting, Amazon Marketing Services.
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Senior Marketing ExecutiveBullitt Group
- Reading, United KingdomFull Time
Senior Marketing Executive for Ted Baker Audio and Ministry of Sound Audio.
Successfully launching the Ted Baker Audio range & Ministry of Sound Audio in the the EMEA, America & ANZ regions.
Delivering a 360 marketing campaign "I AM THE SOUND" for Ministry Audio and a targeted PR campaign for Ted Baker Audio.
Leading trade marketing and visual merchandising plans with key retail partners; John Lewis, Dixons Travel, Selfridges, Harrods & other online accounts.
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Skills
- Marketing
- Marketing Strategy
- Digital Marketing
- Event Organisation
- Brand Management
- Communications
- Email Marketing
- SEO
- Ad Campaigns
- Social Campaign
Education
Honours
- Portsmouth, United Kingdom
Business Studies Degree, Bachelors with 1 year working placement as E-Marketing Executive at Eli Lilly.