About me
I’ve built my career in start-ups and scale-ups, driving B2B & B2C growth through strategic partnerships, marketing, and business development. From securing high-value collaborations to launching campaigns that convert, I thrive in fast-moving environments where I can roll up my sleeves and make an impact.
I love connecting brands, building creative partnerships, and driving measurable growth. Always open to a chat! 🚀
Projects
- Club Pret – Lifecycle Marketing Strategy & Global Email CampaignsAs Lifecycle Marketing Manager at Pepped, I led the strategy, project management, and implementation of Pret A Manger’s updated subscription launch communications. This included automated global email flows and segmented campaigns to announce Club Pret—the evolution of Pret’s Coffee Subscription into a full loyalty programme offering 20% off all food and drinks.
- Case Study OverhaulTo position Pepped as a high-performing retention and CRM agency, I revamped the entire case study library, ensuring each case study was optimised for lead generation, client acquisition, and agency advocacy. The goal was to showcase measurable impact, highlight Pepped’s expertise, and create compelling content that resonated with potential clients.
- Ecommerce Retention Marketing: Gruumgrüum, a sustainable beauty brand, was struggling with over-reliance on discounting, leading to low average order values (AOV) and poor repeat purchase rates (RPR). I led an email strategy overhaul to increase customer lifetime value (LTV), drive repeat purchases, and improve segmentation.
- Days Brewing x HANX – Valentine's Day CampaignFor Valentine's Day, I led a brand partnership campaign between Days Brewing and HANX, a premium sexual wellness brand, to create a fun, irreverent giveaway that drove engagement, expanded audience reach, and positioned both brands as champions of a modern, balanced lifestyle. Playing on Days’ usual strapline, “Beer for Doing”, we rebranded it for the occasion to “Beer for Doing It”, sparking conversation and engagement around sex, wellness, and alcohol-free beer.
- Event Partnerships – Building Brand Presence for Days BrewingTo increase brand awareness and connect with active, adventure-driven communities, I secured strategic partnerships with Maverick Race, Spring Classic Festival, and UK Cycling Events. These partnerships positioned Days Brewing as the go-to alcohol-free beer for endurance athletes, cyclists, and outdoor enthusiasts.
- '10 Minutes With' – A Content Series for Days BrewingA lighthearted, fast-paced interview series designed to bring together inspiring individuals from diverse backgrounds, all over a cold beer. Each guest had 10 minutes to answer 10 weird and wonderful questions, covering everything from career insights to their favourite guilty pleasures.
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Projects credited in
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything46
- Industry Leaders PodcastIndustry Leaders Podcast with Nikky Lyle. Catch up on my chats with industry legends, covering everything from portfolio and CV top tips, to advice on how to break into the industry as a junior, to what *exactly* it’s like out there at the moment. Also, what the leading Founders, Creative Directors, Agents and Recruiters look for when hiring. For now, you can catch up on all of the Industry Leaders zoom talks that I’ve run so far—in audio form.
- ✨Nikky Lyle Creative presents with Industry Leaders.✨A series of talks with Industry Leaders, delivering top CV and portfolio tips for Interior Designers, Illustrators, Product Designers and Copywriters70
- Top 50 companies to work for in 2021Looking to kickstart or pivot your career in 2021? We’ve put together a list of 50 top companies to work for! We formulated this list by using insights from the popularity of companies and the jobs they post on The Dots, topped off with a dash of our team’s wisdom and a good mix of brilliant charities and pro-social companies. Be sure to follow your favourites to stay up to date with their events and all-important job opportunities!226
- Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything61
- eos: Describing the Indescribable…The (almost) indescribable feeling of awesome at work.8
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Work history
P
P
Marketing Lifecycle ManagerPepped
London, United KingdomFull Time
D
D
Community ManagerDays
London, United KingdomFull Time
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Skills
- Digital Media
- Events
- Marketing PR
- Writing
- Social Event
- Administration
- Assistant
- Creative
- Email Handling
- Office Management
- Project Management
- Social Media Marketing
- Web Content
- Event Planning
- Communications
- PR
Education
U
U
Drama and English LiteratureUniversity of the West of England
- Bristol, United Kingdom
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