About me
I am a seasoned cultural strategist and researcher with a flair for behavioural science. My work illustrates a creative who has the best of both insight and ideas, bringing them to life through captivating campaigns both in the digital and physical world. I focus my efforts on connecting brands to commercial opportunities by unearthing behavioural insights that penetrate communities and translate into effective communication strategies.
A proficient consumer researcher prior to pivoting into strategy, I have worked with research consultancies such as Canvas8 and CrowdDNA on numerous projects with clients including Facebook, Google, Harrods and Selfridges. My career in strategy is versatile, comprising experience from various agencies, working on behavioural change communications for NGO’s in Nigeria to cultural strategy for Youtube UK.
Agencies: Revolt, GOOD, Platform13, Livity, M&C Saatchi World Services, Warm Street, All Corners, Diverse Media, Homeground,
Projects credited in
- International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit212
- The Gen Z Football ReportThe team over at Divrse Media, wanted to know how Gen Z content consumption differentiated from other generations, so we decided to do some research and put together a report. From our research we got a lot of interesting insights. To access the full report, follow this link https://www.divrsemedia.com/report
Work history
Strategic insights ExecutiveCrowd DNA
London, United KingdomFull Time
Junior Behavioural AnalystCanvas8
London, United KingdomFull Time
+ Show more
Skills
- Content Writing
- Research Writing
- Qualitative Research
- Writing
- Research Design
- Creative Research
- Analytic Skills
- Strategy
- Insight Analysis