About me
Confident strategist with a superb eye for detail. Numerous experiences in fashion marketing with an understanding what motivates customers to buy particular products.
Have developed good analytical skills to work out present and future trends that will represent an economical growth and business in a segmented fashion market.
Certified Neuro-Linguistic Programmer ensuring high level of negotiation skills and ability to influence others.
Bringing a creative and organised approach, with great communication and team working ethic.
Thrive under pressure and fast paced environment.
Some of my colleagues have called me a "fashion nerd" and a "walking encyclopaedia of fashion".
Entrepreneurial perspective, working closely with other members of projects like "Compra moda nacional" I manage to bring new talent together, about 40 designers being the first e-tailer for mexican fashion. As fashion consultant I had planned and organised strategies for over 20 fashion brands to export. In product development, i had negotiated and manage samples and production, with a facility to get the best price and opportunity.
As a co-founder of label showroom there was a brilliant time for multi-label strategies, getting notice by Vogue, Elle. Nylon, and constantly editing and evolving the collections with the designers for press and sales.
Appreciation for arts, dance and film, I had collaborated with stylists and actress to create new image and wardrobes for film *construction of character.
Styling is a must do job! selecting, editing and creating a total look with different brands, personally consider a crucial ability in the industry.
My personality could be described as magnetic, mystical artist and eccentric. Schemata my own label is a mix of experiences with Shamans, Yoga teachers, achieving a Reiki Master, Theta healer. doing hypnosis and past life therapies, to clearly show Fashion and Spirituality can be a new "match".
I had live in Madrid, Spain, New York, Mexico City and London.
Since 2011 Premiere vision Paris has become a regular visit.
Networking experience can be proved with my database of fashion insiders and textile providers.
Working for Paradigma International retail gave me the opportunity to self-realise my "inner architect" and link it with visual merchandising for Chanel, Michael Kors, A\X, and perfumes.
My dream job would be part of your team as buyer or marketing analyst.
Thank you for reading. About Priscila Lopez-Barron
Projects
- LABEL SHOWROOMLabel showroom, Founder. Fashion Press Agency and sales showroom. Creating the business model in Mexico, logo design, Launching the showroom. Recruitment and HR experience. Editorial: editing collections for each label, close relationship with stylists, fashion journalists and editors. Gifting product samples to celebrities. Many celebrities did not have a stylist therefore we picked ambassadors, and influential people to wear the products and produced instagram, tweets and photos from the red
- COMPRA MODA NACIONALManager Compra Moda Nacional Online Mexican fashion designers e-tailer. http://www.compramodanacional.com/ retail operations management. Commercial and marketing consulting. PR for launch events. WebPage input on the look and feel. Gathering talented designers and editing products for PR and sales. Styling.
Work history
Head of Design & Marketing
Brand creation. Marketing implementation.Textile design, product development, collection forecasting (visit Premiere Vision since 2011), frequent trips to international markets mantaining business relationship and presence with new and existing vendors.
Designing collection and products, marketing and sales. Trade opportunities:
Margin London 2013. http://www.fashionunited.co.uk/fashion-news/design/international-brands-at-margin-in-new-olympia-venue-2013071518043
Rome Madzone Showroom 2014.
Press showroom. Madrid and Rome. Experience with a fast moving retail enviroment.
Business Development
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Business Development and PR. 2012 - 2014
Paradigma International Retail www.inter-paradigma.com Chanel, Michael Kors, Armani, retail architecture.
• Maintained consistent use of graphic imagery in materials and other marketing outreach.
• Generated new ideas with limited direction and varied internal client needs.
• Presented projects to potential clients. Negotiation and follow up.
• Liaised with internal and new clients in marketing to execute collateral creation projects.
• Edited existing PowerPoint slides to enhance the corporate message.
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Skills
- Fashion
- Events
- Marketing PR
- Theatre
- TV
- Visual Arts
- Print Design
- Art Direction
- Design
- Excel
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word
Education
Fashion Buying, Merchandising and Management Programme
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Six week programe designed to focus on fashion buying.
Comunicacion Y Moda
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The Masters Comunicación y Moda teaches people capabilities to manage fashion communications, to understand the trascendental function of their jobs to create a fashion brand with coherence. Utilise with ability the tools and develop strategies to communicate in dynamic, creative and innovative terms that define fashion nature.
Fashion Communications groups all actions intended to publish, get to know and position a brand image in a complicated actuality. Professionals highly qualified to design specific strategies, adapted to new trends every cycle.
During this masters a "whole and professional vision" about fashion is acquired with its link to communications.
Enrique Loewe from Loewe brand LVMH group was our Headmaster during 2008-2009.
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Awards
NLP Certified Practitioner.
Dr. Bandler Co-creator of NLP technique.
https://www.facebook.com/photo.php?fbid=10152705225412820&set=t.613962819&type=3&theaterFashion Conference.
https://www.facebook.com/photo.php?fbid=10153026512097820&set=t.613962819&type=3&theater
https://www.facebook.com/photo.php?fbid=10153026512097820&set=t.613962819&type=3&theater