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PR Manager for world-class restaurants and chefs including: The Fat Duck, Dinner by Heston Blumenthal, Zuma, Roka, Mirazur (Mauro Calagrego), Core by Clare Smyth, Monica Galetti, Andrew Wong and Alyn Williams • Built strong list of media, press and influencer contacts across the Food & Drink, Lifestyle and Luxury industries in the UK and globaly • Conducted daily proactive and reactive pitching of cover stories and publicity ideas to broadcast, consumer, trade and online press • Social media management, monitoring, content creation and reporting, including calendar planning, community engagement and achieving significant growth across Social Media platforms • Planned and oversaw a significant number of promotional events for our clients in the UK and abroad including Taste of London, White Nights Gourmet Days in St. Petersburg and Margaret River Gourmet Escape in Australia • Interracted with clients clients on a daily basis and provided updates on media coverage and media tracking; conducted monthly reporting on promotional efforts • Created and managed prestigious partnerships between clients and major luxury brands (e.g. Emirates, Bentley, Porsche, Harrods)
PR Manager for luxurious international brands, including Alberta Ferretti, Moschino, Jean Paul Gaultier, Cédric Charlier, Emanuel Ungaro, Pollini, and Philosophy di Lorenzo Serafini • Built strongs relationships with editors of top fashion magazines, newspapers, fashion websites, stylists, influencers and celebrities • Planned and coordinated press features, photo shoots, online publications, celebrity fittings, etc. • Chief organizer of New York and Milan Fashion Week shows, afterparties in New York, Milan and London; chief organiser of Fashion’s Night Out and Art Basel Miami • Strategised and coordinated the promotion of AEFFE brands in multiple large scale events such as the Coachella, Miami Art Basel, Met Gala, Golden Globe, the Grammy, the Emmy, and the Academy Awards • Prepared media planning strategy and pitched new ideas on an ongoing basis • Organised and launched special events in relation to company and brand initiatives • Coordinated with the design team for the preparation and distribution of press releases • Oversaw the sample closet and managed all sample trafficking
Merchandising Assistant – Men’s & Women’s Black Label, Armani Collezionni, Emporio Armani & Armani Jeans • Reported directly to VP of Merchandising, Sales and Made-to-Measure for the execution product development, line plan, merchandising, wholesale buying, sales and marketing for the Giorgio Armani brand • Worked in liaison with the Sales Director for the communication of brand DNA and vision to all cross-functional teams • Assisted in presenting the buying and merchandising strategy to department store executives and participated in high-level meetings for acquiring new accounts • Partnered with the Sales team to maximize sales by protecting and building key volume programs, developing action plans to optimise reorders, identifying the appropriate products and trends that will appeal to the customer and exceed their expectations
• Conceptualized and elevated the brand lifestyle through the visuals, styling, merchandising and creative aspects of the boutiques • Recommended visual merchandising strategies to drive incremental sales growth • Managed the placement of new themes and products • Developed a close relationship with the marketing department to ensure coordination between marketing and PR activities in the stores