Priscila Viana

PR Manager

  • LocationLondon, United Kingdom



  • Fashion
  • Advertising
  • Marketing PR
  • Photoshop

Work history


PR Manager


Sep 2011
  • PR Manager: Alberta Ferretti, Ce?dric Charlier, Emanuel Ungaro, Moschino, Pollini, and Philosophy di Lorenzo Serafini • Communicate  regularly with editors of top fashion magazines, newspapers, stylists and celebrities to provide them with samples for features, photo shoots, and special events • Work directly with celebrities and VIPs as the main liaison for major events such as the Coachella, Miami Art Basel,  Met Gala, Golden Globe, the Grammy, the Emmy, and the Academy Awards • Chief organizer of New York and Milan Fashion Week shows, afterparties in New York, Milan and London; Fashion’s Night Out, and Art Basel Miami • Work in media planning, pitching new ideas, planning features and securing press opportunities • Support the PR Director in organizing and launching special events in relation to company and brand initiatives • Plan and execute seasonal presentations and press kits • Work with the design team to prepare and distribute press releases • Oversee the sample closet and handle all sample trafficking  


Merchandising Assistant

Giorgio Armani

Sep 2010 - Mar 2011
  • Merchandising Assistant – Men’s & Women’s Black Label, Armani Collezionni, Emporio Armani & Armani Jeans



Fashion Marketing

Parsons the New Scool

Jul 2008 - Aug 2010
  • AAS Degree