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Pritesh Kotecha

CEO

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  • LevelSenior
  • LocationLisbon, Portugal
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFounder & Executive - Marketer - Account Manager

Projects

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About me

Marketing and Advertising professional with almost 20 years experience in Business Development at Marketing and Advertising driven companies. With a strong entrepreneurial spirit, grew a start-up business called Gota d’Agua before starting serving in International Network environment (American - Grey - and European - Havas - corporate cultures), as well as in domestic/Portuguese independent agencies. Found his major motivation in the classroom, teaching Branding and Advertising in the Lisbon Creative University - IADE -, where develops the ambition to Mentor some of his students. Focused in Business results, aiming to inject innovation and growth to the projects where is involved, founds in resilience and strategic thought the skills developed to complete his major role as Strategy Consultant for leading companies in categories as Telco, Distribution, Automobile, Banking, FMCG, F&B. Enthusiastic and energy spreader are some of the soft skills that encouraged the adventure of the expat experience, playing the CEO role on a international business environment - Brazilian company in the Polish market.

Skills

  • Management Recruitment and Negotiation of key Crew Personnel
  • Management of Agency
  • Business Consulting
  • Management Consulting
  • Business Design
  • Business Development /account Management
  • Management Consulting Firm
  • Management Experience
  • Management of Creative Teams
  • Management of Teams
  • Management
  • Agency Management
  • Band Management
  • Budegt Management
  • Campaign Management
  • Marketing Executive
  • Senior Executive
  • Strategy Execution
  • Ad Strategy
  • Agency Strategy
  • Brand Strategy
  • Busines Strategy
  • Communication Strategy
  • Marketing Communications Strategy

Work history

Currently

CEO

Duda Polska Ads

Jan 2014
  • Warsaw, Poland
  • Full Time
  • I’m nowadays leading the business and operations of a Brazilian advertising agency in Warsaw, serving a leading Portuguese retail group, providing Marketing Strategy, Advertising concepts, and playing an Advisory role close to the client leadership Board. The challenge conquered more than 3 years ago brought me an international vision of the Advertising Business, where the Executive leadership, the responsibility for handling the P&L / Budget Management, coordinate HR and team building, presenting Business Reports to the stakeholders, defining Strategic Planning, Brand Management, Campaign Delivery for the client brands, serving them and most of all leading the general output of my activity with positive impact on their business results - sales. This position lead me to very interesting times in front of the agency business, living very close to the retail group decision takers in a true partnership. The close relation opened my framework to wider subjects than straightly Marketing, as following the assortment strategy and buying negotiations, logistics and operations, pricing and promotional strategy and competitive positioning maters as well as consumer behaviour. Leading the agency in winning pitch process, building winning Effie cases, developing successful partnerships with the Polish Portuguese Chamber of Commerce, SAR - Polish Marketing, Advertising and Creative Club, building bridges with other brands, agencies serving the business using my open and dynamic personality as a business driver.

2016

CEO

Duda Propaganda

Jun 2015 - Dec 2016
  • Lisbon, Portugal
  • Full Time
  • Business Management, Talent Management, Client Management, Strategic Planning,

2012

Board Advisor

ESAI

Jan 2012 - Dec 2012
  • Lisbon, Portugal
  • Full Time
  • Developing a new marketing strategy in order to increase ESAI brand value and generating leads for business success.

2013

Invited Professor

IADE - Creative University

Sep 2009 - Dec 2013
  • Lisbon, Portugal
  • Full Time
  • When your knowledge, your skills, your character is properly evaluated you may start thinking about sharing it. The work experience nowadays, is an educational tool which should be used in a positive way and assure that the following work teams may absorb the success given. Of course that the pedagogical contents should always be respected, no matter the fields of each other experience, and the pedagogical program I’ve assisted is the basis of that teaching path.

2013

Brand Director

Havas London

Aug 2004 - Nov 2013
  • Lisbon, Portugal
  • Full Time
  • Group Account Director, Power of One tool, Client Service, Strategic Planning, Campaign Management.

2004

Account Supervisor

Grey Group

Jan 2002 - Jul 2004
  • Full Time
  • Campaign Management, Client Service, Strategic Planning.

2002

Strategic Partner

Gota D’agua

Jan 2000 - Jan 2002
  • Full Time
  • Senior Partner, Agency Management, Client Management, Campaign Management.

Education

2001

Marketing and Advertising

Iade-u Creative University

Sep 1996 - Jul 2001
  • Marketing Management and Advertising Campaigns