Priya Paupamah

Press Officer

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Skills

  • Marketing PR
  • Motivated
  • Organisation

Companies I’ve worked with

  • Lulu Guinness

    Lulu Guinness

    • Fashion and Textiles
  • B

    Black diamond pr

    • G

      Giuseppe zanotti

      Work history

      2019

      Press Officer

      Lulu Guinness

      Nov 2018 - Dec 2019
      • London, United Kingdom
      • Full Time
      • - Managing sample movement for editorial and VIP opportunities - Building and maintaining strong relations with journalists, stylists, influencers and brand partners - Working with and understanding needs of other internal departments for PR & Marketing activities to run smoothly - e.g. co-ordinating with Production for sample arrival dates, speaking with Merchandising for PR gifting buys etc. - Handling internal comms. and aiding with management of external PR agency who represent the brand - Liaising with external VIP agent to plan and execute strategy for VIP dressing - Pitching of news stories, new season look books and product across print, digital and social platforms - e.g. creating pitch stories, weekly mailers - Scoping opportunities for interview features, product placement and VIP talent to dress - Researching and outreach for brand partnership opportunities - e.g. social media competitions, collaborative content creation, charity initiatives - Copywriting press releases, Q&As, quotes for Lulu Guinness and editing copy for blog posts, newsletter emails, reader offers etc. - Acting as the brand representative and main contact for queries for the brand - Collating the monthly PR and Social report and newsletter to share with key stakeholders - Managing wrap-up reports - e.g. for events, end of campaigns - Scheduling and copywriting for the Lulu Guinness social media platforms - i.e. Instagram, Facebook and Twitter - Overseeing and training the PR Intern - Supporting the Marketing & PR Director and Creative Director with editorial/ VIP strategy, brand initiatives and activities, and supporting the Marketing & PR team with brand planning

      2018

      Senior PR Account Exec

      Black diamond pr

      Jun 2018 - Nov 2018
      • London, United Kingdom
      • Full Time
      • Clients include: Movado, BOSS Watches, HUGO Watches, Tommy Hilfiger Watches and Jewellery, Lacoste (Influencer Activity), Coach (Influencer Activity), Rebecca Minkoff (Influencer Activity) - Pitching in and securing coverage with individual focus on each client - Generating ideas and implementing strategy towards creating brand awareness - Co-ordinating and organising client events - Developing and building on new or existing relationships with press, stylists and influencers - Copywriting releases, pitches and mailers - Implementing an efficient sample send out and returns system - Acting as a key point of contact for press enquiries - Handling and executing press/ VIP/ influencer gifting initiatives - Compiling bi-monthly (twice a month) reports tailored for each client - Supporting the Senior Account Manager and the luxury team

      2018

      Junior Press Officer

      Giuseppe zanotti

      May 2016 - Jun 2018
      • London, United Kingdom
      • Full Time
      • - Overseeing all sample requests and sample coordination - Pitching to and building relations with press and VIP stylist contacts - In charge of celebrity outreach and opportunities - Planning and executing brand events - e.g. press days, store events, Milan Fashion Week presentations - Revising and writing press releases and Q&A requests - Tracking upcoming coverage and missed opportunities - Managing and supervising the PR intern - Handling office admin, expenses and ad hoc tasks

      Education

      2013

      2:1 Bsc (Hons) Business Management

      King's College London

      Nov 2010 - Jul 2013
      • London, United Kingdom

      2010

      Sep 2005 - Jul 2010
      • Oxford, United Kingdom