Work history
Press OfficerLulu Guinness
- London, United KingdomFull Time
- Managing sample movement for editorial and VIP opportunities
- Building and maintaining strong relations with journalists, stylists, influencers and brand partners
- Working with and understanding needs of other internal departments for PR & Marketing activities to run smoothly - e.g. co-ordinating with Production for sample arrival dates, speaking with Merchandising for PR gifting buys etc.
- Handling internal comms. and aiding with management of external PR agency who represent the brand
- Liaising with external VIP agent to plan and execute strategy for VIP dressing
- Pitching of news stories, new season look books and product across print, digital and social platforms - e.g. creating pitch stories, weekly mailers
- Scoping opportunities for interview features, product placement and VIP talent to dress
- Researching and outreach for brand partnership opportunities - e.g. social media competitions, collaborative content creation, charity initiatives
- Copywriting press releases, Q&As, quotes for Lulu Guinness and editing copy for blog posts, newsletter emails, reader offers etc.
- Acting as the brand representative and main contact for queries for the brand
- Collating the monthly PR and Social report and newsletter to share with key stakeholders
- Managing wrap-up reports - e.g. for events, end of campaigns
- Scheduling and copywriting for the Lulu Guinness social media platforms - i.e. Instagram, Facebook and Twitter
- Overseeing and training the PR Intern
- Supporting the Marketing & PR Director and Creative Director with editorial/ VIP strategy, brand initiatives and activities, and supporting the Marketing & PR team with brand planning
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Senior PR Account ExecBlack diamond pr
- London, United KingdomFull Time
Clients include: Movado, BOSS Watches, HUGO Watches, Tommy Hilfiger Watches and Jewellery, Lacoste (Influencer Activity), Coach (Influencer Activity), Rebecca Minkoff (Influencer Activity)
- Pitching in and securing coverage with individual focus on each client
- Generating ideas and implementing strategy towards creating brand awareness
- Co-ordinating and organising client events
- Developing and building on new or existing relationships with press, stylists and influencers
- Copywriting releases, pitches and mailers
- Implementing an efficient sample send out and returns system
- Acting as a key point of contact for press enquiries
- Handling and executing press/ VIP/ influencer gifting initiatives
- Compiling bi-monthly (twice a month) reports tailored for each client
- Supporting the Senior Account Manager and the luxury team
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Skills
- Marketing PR
- Motivated
- Organisation
Education
2:1 Bsc (Hons) Business ManagementKing's College London
- London, United Kingdom
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A LevelsHeadington School Oxford
- Oxford, United Kingdom