About me
10+ years’ experience specialising in bringing innovative and immersive experiences to life using cutting edge and emerging technologies. Curating and delivering experiences across digital/virtual, experientially led campaigns, large-scale events and exhibitions for brands such as Facebook, Google, Puma and Deloitte.
I make it my mission to bring to life story driven content and creative concepts through the curation and delivery of physical digital experiences that enables clients to communicate key messaging and stories to engage their audiences in surprising ways, creating meaningful dialogue. I work with clients, creatives, technologists, production and suppliers directly, many who are internationally or remotely based, ensuring that deadlines are met, whilst remaining adaptable to the client’s needs.
I love pushing boundaries whilst remaining focused on the big picture, ensuring the red thread connects experiences. I keep teams aligned to the objective of the brief, always asking why before how, therefore ensuring that the message and how it is delivered, remains authentic and on point. What drives me is giving people experiences that could alter the way they look at the world and how they feel about it. No matter the platform, bringing people together to embrace a shared experience is incredibly powerful.
Projects credited in
- NYM 'Motherfucker' Free Downloadable Screen SaverCreated by Lead Graphic Designer of NYM Mag, Danny Mitchell for Issue 1, this free downloadable screen saver is available at wearenym.com. Designed as a bold and disruptive double page spread that sits in the centre of the magazine, you don't find out the context until you further on when the type is reprised on a single page where we learn that Samuel L. Jackson struggled with stammering as a child and discovered that saying 'motherfucker' helped him to get the rest of his sentence out. Dow1
- Hubdot X NYM Event: Connecting Around Disability CultureA live discussion with CoFounders of Not Your Monolith Priya Reki-Smith, Emma Gardner and the NYM team about identity, sense of self and the authentic representation of Disability culture in the launch issue of their magazine. An event for everyone, where Disabled people & non-Disabled people to came together to listen and reflect on different lived experiences.3