About me
Priyanka Jethwa is a Senior Features Writer and Assistant Editor at Newtrade Media with over three years’ experience across politics, wholesale, FMCG and fashion. She reports on the latest news and insight for the independent convenience sector and is a product trends specialist in the food, drink and tobacco industry, with experience in chairing panels at industry events.
Work history
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Senior Features Writer and Assistant EditorNewtrade Media
London, United KingdomFull Time
- Senior features writer at RN (paid-for weekly magazine) and Retail Express (free bi-weekly newspaper). Covering latest in food and drink launches/trends for independent convenience retailers in the UK, including special reports and features.
- Assistant editor at Vape Retailer (magazine). Responsible for covering product launches, and writing news stories, store profiles, category features, and analyses about wider issues in the next-generation tobacco market.
- Commissioning freelancers and photographers for features.
- Recording short casts discussing issues such as the menthol ban and how retailers can increase sales during Christmas.
- Working with commercial teams to execute advertorials and projects with high-value clients.
- Attending supplier events to cover launches and campaigns.
- Interviewing leading industry figures, including MDs and CEOs.
- Uploading product launch stories via CMS/WordPress onto betterretailing.com.
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Reporter, Products Reporter and Features WriterNewtrade Media
- London, United KingdomFull Time
- Responsible for covering product news and writing features for Better Wholesaling (magazine), RN and Retail Express.
- Liaising with PR companies to book competitions for Retail Express and attending industry press events.
- Generated four business leads in Q3 2018, and one in Q1 2019 that secured a new commercial partner and an advert for a supplement on food-to-go trends.
- Chaired a panel with 70 guests in the audience at the International Food & Drink Event at ExCel London on ‘Healthy eating trends of the future’ (2019).
- Writing weekly newsletters to be sent out to independent retailers highlighting most read news.
- Chaired a panel at company’s own event, Local Shop Summit, on ‘Premium alcohol trends’ with Pernod Ricard (2019).
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Education
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English and Creative Writing BARoyal Holloway University of London
- London, United Kingdom