About me

I am a multi-disciplined nerd with a supernova passion for all things creative. I have travelled the world working in various places from a street art studio in New York to an advertising agency in Bangkok. I have recently completed the MA Advertising and Design programme at the University of Leeds. I am currently exploring UK for the next challenge, and I would love to have a chat with you.

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Projects

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  Tiny NestTiny Nest is a boutique baby brand in Thailand. I have assisted the brand since its conception two years ago. Despite having no marketing budget, the brand has became a minor sensation among modern Thai parents.
• Kiehl's 160th AnniversaryTo help Kiehl's celebrate its 160th birthday, we turned the NYC flagship store into a temporary exhibition referring back to the vintage era of magical elixirs and medicine shows.
• Call for MeritDespite the increasing number of registered organ donors, the actual donations remain low as families often refuse to call Red Cross to pick up the organs of the deceased donors. It is due to the superstition that giving aways one's organ will make him become a cripple in his next life. However, Thai people also believe in the idea of doing good deeds to gain merit although most modern people are often too busy to make merit while they are still alive. Therefore, we chose to promote the act of calling Red Cross as helping a dead loved one to perform the last merit in his life.
• We Are All AstronautsMost people think of space as a place of the selected elites. To make more people care about space to increase the supports for ESA (European Space Agency), we propose a rebranding project. People never realise how most of our everyday technology could easily be traced back to space. In fact, we are all astronauts, and the investment on space is an investment on all of us.
• Always Zero DiceThai men don't use condoms as they wrongly believe that there is a low risk of catching STD. To disprove this belief, we created a special dice to let the men test out how lucky they really are.
• Magical MedicineWe discovered that most Thai heavy drinkers fail to quit due to the lack of supports from their families. In order to change these behaviours, we rewrote a well-known sports anthem into a cheer anthem that encourages families to cheer the drinkers through the hard dry period.

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Work history

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Art Director & DesignerFreelance
Aug 2015
Art Director Placement
Jun 2015 - Jul 2015
-Assisted in generating ideas for an integrated campaign

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Skills

• Advertising
• Marketing PR
• Writing
• Branding
• Print Design
• Art Direction
• Brand Identity
• Design
• Illustration
• Strategic Planning
• Creative Direction
• After Effects
• Illustrator
• Indesign
• Photoshop

Education

MA Advertising and Design
Nov 2015 - Nov 2015
-A joint programme between the School of Design and the School of Business -Receiver of School of Design Taught Postgraduate Awards -VP of Creative and Design, Thai Society -Took an elective on Social Media Marketing
BFA Communication Design
Aug 2006 - Apr 2010
-Graduated on the President’s List, the school’s highest honour with the GPA of 3.7 -Receiver of the Presidential Scholarship from 2009-2010

Awards

Bronze Award in Adman's Internet Film Category
Finding that most heavy drinkers fail to quit due to the lack of family supports, my team rewrote a well-known sports anthem into a cheering anthem that encourages families to support their loved ones through the hard dry period. We created a music video to promote the song. Aside from winning the awards, it also became a minor viral video in Thailand. https://www.youtube.com/watch?v=CitveIGhhyg
Final List in Adman's Media Category
I created a special hair donation poster for hair salons where potential donors are already visiting for a hair cut. The poster aimed to encourage them to sacrifice a few more inch and donate their cuts. https://www.youtube.com/watch?v=gI_e4fIWSUU

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