UX Designer proficient in research, user testing, app and web responsive designs. With 7+ years experience in London across all company sizes (small startup, midsize, established corporation), working in the retail, fintech and event industry. Handling projects from the initial discovery session to the release, liaising with product owners, developers and other stakeholders to deliver user-centred and innovative digital products.
• Research: defined projects scope with benchmarking, industry trends research, data analysis, user flow mapping and discovery sessions with developers and product owners. • UX: designed various features (web responsive and apps) for Ocado.com and mainly OSP. Helping with customer acquisition/retention and admin system management in the online grocery market (add to list, loyalty, delivery area, checkout, banners...). • User Testing: wrote script and produced prototypes to test designs with real customers to validate, iterate and optimise solutions. • Design System: created processes, documentation and design libraries to help designers and ease the collaboration between UX and Devs.
• UX: worked on new features (both merchant and customer facing) to keep the company's products competitive and user-friendly in a very fast-moving industry. • Web Responsive: adapted desktop applications to mobile users, transformed the UX as well as the UI to create compelling experiences on portable devices. • Marketing Design: produced landing pages for pay-per-click campaigns maximising conversion rate to almost 20% using A/B testing optimisation.
• Mobile Design: created iPhone & android applications based on the company's website. Designed intuitive UX for tactile interaction. • Project Management: hired and managed developers, liaised with technical and content teams to ensure timeline delivery. • Research: conducted competitor audits to innovate and create a competitive mobile application. • Web Design: create an open web platform for events. Responsible for UX and UI to deliver a friendly system for users and admins. • Branding: evolved the identity to compete with major tech companies in the industry and increased brand visibility. • Graphic Design: produced business cards, brochures, and other printed layout for the brand promotion. • Branding: created strong and unique brand identity to guarantee a heavy impact on a young public. • Social Medias: Managed social media and gained users from solid visual campaigns.