I am an enthusiastic and creative person who works well as part of a team and independently. Curious and versatile, my interests range from music to arts, fashion and design. After a 5 month trip in South America (from Oct ‘13 to March ‘14), I am currently working in a London-based PR agency specialised in design/interiors and lifestyle.
> Key responsibilities: - Working on Alessi, Dedar, Gingerlily and Roberto Cavalli Home; ensuring media opportunities and collaborations for my clients; researching trends and creating stories around products for pitches; maintaining strong relationships with key UK media; campaign brainstorming and strategy planning - Writing press materials and reports; budget management and event organisation > Key achievements: - Increased my ability to multi-task in a very fast-paced environment and cultivated my capacity to think outside the box by constantly stimulating my creativity
> Key responsibilities: - Clients included Alessi, Tolix, Foscarini, La Chance and Dornbracht: dealing with journalists’ requests, writing press releases/newsletters, operating press clippings and initiating monthly reports on media coverage, translating texts. - Elaboration of communications strategies through diverse channels (e.g. launch of a new collection/product), organisation of a wide range of events (e.g. Maison&Objet, Paris Design Week). - Attending client/journalist meetings: creation of presentations on PowerPoint and writing minutes. > Key achievements: - This position of responsibility has allowed me to gain great professional confidence while developing outstanding relational and client service skills.
> Key responsibilities: - Managing daily media monitoring as well as collating and analysing media coverage for specific clients. - Performing various types of research (e.g. biographies) using diverse tools and online databases such as Factiva and Gorkana. - Maintaining and updating databases of journalists and other contacts using FileMaker and Excel. - Liaising with and answering enquiries from key stakeholders for various accounts > Key achievements: - Successfully conducted numerous types of research, while dealing with diverse aspects of PR.