About me
Having enjoyed a career in marketing and PR, within the hospitality sector, I naturally progressed into event management and directly supported clients with the full end-to-end solution for all corporate functions, events and parties as well as private dining, weddings and so much more… I am energetic, and a people orientated professional with exceptional experience of working in client-led environments focused on driving awareness, widening audiences and increasing investment return through strategic marketing solutions across core digital media, event and campaign management.
I have, most recently, worked on remodelling Station Stalls for larger corporate events and as a WOW addition to weddings and more personal functions – imagine being able to taste and hear Morocco, India, China, all within a few feet of each other, as well as being able to see the amazing colours of a sweeter, dessert array – this new approach has generated 120% increase in GPM and increased client bookings by over 20% at launch.
Across my career I have adapted my skills and experience to provide a cross-functional approach which covers both traditional and online digital media, to exceed expectation against all client briefs and in particular I have increased sales from developing a new website and target audience, by 300% in the first quarter and by introducing a CRM system, we have optimised this return with an improved conversion from enquiry to sale.
I am more than happy to discuss my marketing, event and PR experience with you, please feel free to contact me via Linkedin or my email rashanewman02@gmail.com
Projects
- A Corporate Christmas Party in 2018A Corporate Christmas Party was planned, coordinated and customised by myself. From wining the business to delivering it my best ability. From contacting suppliers, production teams and organised the staffing arrangement, to making sure the client has excellent food, entertainment and service. Whilst, organising and sending a plan to a videographer to capture the night. The night ended up a success.
Work history
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Sales and Marketing ExecutiveRichmond Creative Events
London, United KingdomFull Time
Responsible for securing new business and maintaining existing clients. This is typically done by sales calls, networking, social media and advertising. Daily role would include negotiating prices with clients and suppliers, drawing up and ensuring the contracts are signed with extra attention to fulfil special requests. Meeting monthly sales goals with an 85% conversion. Whilst publishing and maintaining 2 websites, monthly newsletters, managing Richmond Creative Events, Kai Catering and the sister venue Coach House Forty Hall all Social Media platforms and rebranding. Creating both Richmond’s and Kais new logos. Arranging, organising and executing photoshoots.
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Events Manager, Planner and MerchandiserRichmond Creative Events
London, United KingdomFull Time
Responsible for planning and coordinating a variety of events and functions from weddings, to corporate lunches, gala dinners and conferences; full concept management from venue, catering, production and supplier management to client and venue communications, cost control and onsite support through to media marketing and public relations
• Work with a variety of clients providing transparent service and management of daytime and evening events with audiences from an intimate dinner up to 500+ people conference and gala dinner
• Responsible for managing client’s expectations, understanding needs and budget restraints with communication regarding venue choice, catering and decoration needs including full wedding coordination
• Provide full marketing solution to both Richmond Creative Events and its’s clients including keeping an active presence on social media, inviting press to launch events and public functions and supporting with PR
• Manage onsite staffing and resource, provide full training and remain present during the event to control programmes, schedules, manage contingency and provide full issue resolution leading to zero disruption
• Innovative with creating ‘Stalls’ for various events which showcase unique food provision from a small array of Indian and Moroccan foods to Sweet Displays, Sweet Trolleys and Street Food – a variation on a theme
• Successfully managed business administration, event budgets and cost management through negotiation, accuracy and compliance with all regulatory aspects including health, safety and environment
• Redesigned Wedding Brochure, Business Brochure and Corporate Literature for the combined Richmond and
Kai Catering as well as updating website and all online social media
Skills
- Textile Design
- Marketing
- Project Management
- Digital Production
- Marketing Strategy
- IT
- Creative Assistance
- Communication
- Marketing Branding
- Branding Design
Education
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BachelorUniversity of West London
London, United Kingdom
Business Studies with Marketing