About me

I am a marketing professional with experience predominantly within a business-to-business publishing environment. I have worked with senior sales and marketing management to create and execute campaigns in line with the overall marketing strategy. I thrive in a results orientated environment and I am able to effectively juggle and prioritise my work and deliver to multiple deadlines. I have always had a reputation for ‘getting things done’. Within all the companies I have worked, I have had a reputation for building good relationships internally and externally. Internal teams include sales, creative, digital, web teams and editorial. External includes agencies for design, advertising, direct mail, PR and fulfilment bureaus.

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• I am an experienced marketer looking for a B2B all rounder marketing role. Does anyone know of any current openings?

Work history

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Senior Subscriptions Marketing ExecutiveRetail Week
Mar 2021 - May 2021London, United KingdomFull Time
Responsible for acquiring and retaining individual subscriptions. While at the company:- • Implemented registered user and lapsed subscriber survey and analysed the results • Creating lead generation, offer, voucher and virtual email campaigns within Marketo • Put together six week launch plan for Prospect product • Wrote marketing copy for promotional material • Initialised project to bring back subscribers who cancelled during COVID • Initialsed project to look at small businesses who were unable to afford a subscription • Reported on daily new individual subscriptions, registrations, virtual event delegates • Initiated ideas to bring in new subscriptions and renewals
Senior Marketing ExecutiveMusic Week
Mar 2018 - Feb 2021London, United KingdomFull Time
Responsible for developing, implementing and managing a marketing strategy for Music Week to increase both corporate and individual subscription rates. I am also responsible for generating sales for the Music Week Directory. • Nurturing relationships with external clients to renew corporate premium and digital subscriptions • Building relationships with individual subscribers by responding to their enquiries and fulfilling their subscriptions • Improving the individual subscriber renewal sequence • Writing copy for promotional collateral i.e. email, brochures, social media • Creating engaging promotional material • Briefing and liaising with designer • Putting together promotional offers for subscription offers for Music Week • Analysing results of marketing campaigns e.g. open and CTR of email campaigns and success of Facebook boost reach • Using Google Analytics and Facebook to discover marketing intelligence, customer insight & analysis to understand the Music Week audience • Managing subscription renewals and new business campaigns • Managing Music Week pricing, transactional email sequences in Adestra and Abacus • Producing monthly reports on new business, conversion rates, renewals, social activity, cash earned • Executing partnership agreements after signature to ensure all deliverables are satisfactorily carried out within established time frames • Coordinating Music Week presence at various third-party trade shows and events • Compiling reports for other Future B2B publications: TVB Europe and Installation Achievments: • 37% increase in new Music Week subscriptions in new acquisitions • Increase of 772% in copy sales of the Music Week Directory and increase of 504% revenue • 11% increase in volume of corporates and 15% increase in revenue. Due to establishing relationships with all the existing corporates and bringing in new corporate subscriptions

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Education

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CIM/CAM Diploma in Digital MarketingCIM/CAM
Aug 2012London, United Kingdom
Was exempted from 1st part and achieved a B in Digital Marketing Essentials
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Professional Award in eMarketingChartered Institute of Marketing
Aug 2008 - May 2009Manchester, United Kingdom
Grade A Distinction

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