About me

I am a marketing professional with experience predominantly within a business-to-business publishing environment. I have worked with senior sales and marketing management to create and execute campaigns in line with the overall marketing strategy. I thrive in a results orientated environment and I am able to effectively juggle and prioritise my work and deliver to multiple deadlines. I have always had a reputation for ‘getting things done’. Within all the companies I have worked, I have had a reputation for building good relationships internally and externally. Internal teams include sales, creative, digital, web teams and editorial. External includes agencies for design, advertising, direct mail, PR and fulfilment bureaus.

QuestionsProjectsExperienceTeam

• I am an experienced marketer looking for a B2B all rounder marketing role. Does anyone know of any current openings?

Work history

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Senior Subscriptions Marketing ExecutiveRetail Week
Mar 2021 - May 2021London, United KingdomFull Time
Responsible for acquiring and retaining individual subscriptions. While at the company:- • Implemented registered user and lapsed subscriber survey and analysed the results • Creating lead generation, offer, voucher and virtual email campaigns within Marketo • Put together six week launch plan for Prospect product • Wrote marketing copy for promotional material • Initialised project to bring back subscribers who cancelled during COVID • Initialsed project to look at small businesses who were unable to afford a subscription • Reported on daily new individual subscriptions, registrations, virtual event delegates • Initiated ideas to bring in new subscriptions and renewals
Senior Marketing ExecutiveMusic Week
Mar 2018 - Feb 2021London, United KingdomFull Time
Responsible for developing, implementing and managing a marketing strategy for Music Week to increase both corporate and individual subscription rates. I am also responsible for generating sales for the Music Week Directory. • Nurturing relationships with external clients to renew corporate premium and digital subscriptions • Building relationships with individual subscribers by responding to their enquiries and fulfilling their subscriptions • Improving the individual subscriber renewal sequence • Writing copy for promotional collateral i.e. email, brochures, social media • Creating engaging promotional material • Briefing and liaising with designer • Putting together promotional offers for subscription offers for Music Week • Analysing results of marketing campaigns e.g. open and CTR of email campaigns and success of Facebook boost reach • Using Google Analytics and Facebook to discover marketing intelligence, customer insight & analysis to understand the Music Week audience • Managing subscription renewals and new business campaigns • Managing Music Week pricing, transactional email sequences in Adestra and Abacus • Producing monthly reports on new business, conversion rates, renewals, social activity, cash earned • Executing partnership agreements after signature to ensure all deliverables are satisfactorily carried out within established time frames • Coordinating Music Week presence at various third-party trade shows and events • Compiling reports for other Future B2B publications: TVB Europe and Installation Achievments: • 37% increase in new Music Week subscriptions in new acquisitions • Increase of 772% in copy sales of the Music Week Directory and increase of 504% revenue • 11% increase in volume of corporates and 15% increase in revenue. Due to establishing relationships with all the existing corporates and bringing in new corporate subscriptions

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Education

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CIM/CAM Diploma in Digital MarketingCIM/CAM
Aug 2012London, United Kingdom
Was exempted from 1st part and achieved a B in Digital Marketing Essentials
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Professional Award in eMarketingChartered Institute of Marketing
Aug 2008 - May 2009Manchester, United Kingdom
Grade A Distinction

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