I am a highly motivated, hard-working and confident individual with excellent interpersonal and communicative skills. In my current role at The Great Frog I am responsible for managing and driving all ecommerce and social media activity. Alongside this I am also in charge of company branding, all accounts, database acquisition & retention, merchandising & inventory and the staff employed by TGF. Key skills: • In-depth understanding of digital and social media also demonstrated through a personal passion • An excellent and fluent writer with verbal communication skills • A passion for branding and fashion • Highly IT literate with knowledge of key technologies and tools including all Microsoft Office software, Adobe Photoshop and InDesign and various CMS systems. • Strong project management skills with an agile approach to working. • Managing and maintaining all aspects of the eCommerce website (http://www.thegreatfroglondon.com) - including visual merchandising, content management and in-depth reporting. • Working across digital marketing channels, including email and affiliate marketing, to raise brand awareness and drive revenue. • Managing and implementing the social media calendar across all platforms, from brain storming campaigns + curating content, to analyzing reach and incremental sales. (100k+ followers across social media platforms equating +300% YOY increase for the past 3 years) • Using paid media in order to promote content and reward lifestyle affiliates (these are reward bloggers in digital marketing language!). Creating informative and engaging product focused content for blogging purposes and SEO. • Managing and implementing database acquisition campaigns via digital and traditional marketing. Responsible for database retention, nurturing and maintaining interest and relationships. • Working with an omni-channel approach to ensure a seamless on-line to in-store journey, always recognizing opportunities to increase conversion and improve the customer experience. • Creating mood boards and stories for lookbooks; planning, styling and directing shoots for internal use and for press. • Setting up and implementing monthly marketing plans in-line with seasonal and sale trends. • Building and maintaining relationships with on-brand 3rd parties to maximize brand awareness and create impactful editorial content and promotional activities.
• Customer service • Product knowledge • Styling and trend forecasting • Delivering a personalised shopping experience
• Customer service • In-depth product knowledge for my department • Styling and trend forecasting; working with the Personal Shopping Department • Achieving 100% on “Model Store” for my department
• Social media to promote a brand new flagship salon • Blogging • Trend forecasting • Style spotting
• Blogging • Curating shop events • Style spotting
Bachelors Degree, 2:1