Rachael Grainger

Office Manager/Marketing

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Promotions
  • Brand Management
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Indesign
  • Office
  • Photoshop
  • Word

Work history

Currently

Office Manager & Marketing

The Great Frog

Jul 2012
  • I am a highly motivated, hard-working and confident individual with excellent interpersonal and communicative skills. In my current role at The Great Frog I am responsible for managing and driving all ecommerce and social media activity. Alongside this I am also in charge of company branding, all accounts, database acquisition & retention, merchandising & inventory and the staff employed by TGF. Key skills: • In-depth understanding of digital and social media also demonstrated through a personal passion • An excellent and fluent writer with verbal communication skills • A passion for branding and fashion • Highly IT literate with knowledge of key technologies and tools including all Microsoft Office software, Adobe Photoshop and InDesign and various CMS systems. • Strong project management skills with an agile approach to working. • Managing and maintaining all aspects of the eCommerce website (http://www.thegreatfroglondon.com) - including visual merchandising, content management and in-depth reporting. • Working across digital marketing channels, including email and affiliate marketing, to raise brand awareness and drive revenue. • Managing and implementing the social media calendar across all platforms, from brain storming campaigns + curating content, to analyzing reach and incremental sales. (100k+ followers across social media platforms equating +300% YOY increase for the past 3 years) • Using paid media in order to promote content and reward lifestyle affiliates (these are reward bloggers in digital marketing language!). Creating informative and engaging product focused content for blogging purposes and SEO. • Managing and implementing database acquisition campaigns via digital and traditional marketing. Responsible for database retention, nurturing and maintaining interest and relationships. • Working with an omni-channel approach to ensure a seamless on-line to in-store journey, always recognizing opportunities to increase conversion and improve the customer experience. • Creating mood boards and stories for lookbooks; planning, styling and directing shoots for internal use and for press. • Setting up and implementing monthly marketing plans in-line with seasonal and sale trends. • Building and maintaining relationships with on-brand 3rd parties to maximize brand awareness and create impactful editorial content and promotional activities.

2012

Key Holder & Supervisor

American Apparel

Apr 2012 - Aug 2012
  • • Customer service • Product knowledge • Styling and trend forecasting • Delivering a personalised shopping experience

2012

Supervisor & Product Specialist

Topshop

May 2011 - Jun 2012
  • • Customer service • In-depth product knowledge for my department • Styling and trend forecasting; working with the Personal Shopping Department • Achieving 100% on “Model Store” for my department

2011

Assistant Manager

WAH Nails

Sep 2009 - May 2011
  • • Social media to promote a brand new flagship salon • Blogging • Trend forecasting • Style spotting

2009

Key Holder

Lazy OAF

Apr 2009 - Sep 2009
  • • Blogging • Curating shop events • Style spotting

Education

2012

Journalism

University of the Arts London

Aug 2009 - Apr 2012
  • Bachelors Degree, 2:1

2009

English Language and Literature, Sociology, Textiles, Media

Brockenhurst College

Aug 2007 - Apr 2009
  • A Levels