Projects credited in
- LNDR - Get Dressed For 2021The year our lives were turned upside down. And when it came to fashun? We really did mix it up. Because after some research told us that old PJs to WOFH* had become the norm, saggy butt joggers every day seemed totally plausible and dressing from the waist up was an everyday occurrence – we realised some of us had got a little too comfortable. Intro LNDR, the queens of comfort. But comfort that doesn’t mean oversized everything and slack elastic. LNDR comfort is sleek, sculpting, impeccably en1
- LNDR - Camel ToeLNDR is a brand that creates high-end activewear at a high-end price. They combine cutting edge technology with sleek, stripped back styling to make the only gym kit their savvy, high-achieving audience would ever need. The problem? Activewear is absolutely everywhere. So how do you grab attention in a market cluttered with fast-fashion, aspirational quotes, influencers, dubious subscription schemes and eye-watering prints? You dare to tell the sweaty, crotch-y truth. We scoured comments, real1
- World of Tanks - Art of WinningWorld Of Tanks is one of the biggest MMO (Massive Multiplayer Online) games in the world, with over 160 million active players. It has a passionate fanbase, because it’s a rewardingly complex game that’s satisfying to master. It’s difficulty is also its biggest communications hurdle. How do you quickly and clearly convey that World of Tanks is a strategic, historically accurate tank battling game that tests your knowledge, leadership and planning skills, that’s also a fun and exciting shooter? I
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Work history
Senior CopywriterHUGE
London, United KingdomFull Time
Creative CopywriterAKQA
- Amsterdam, NetherlandsFull Time
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Skills
- Ad Strategy
- Advertising Content
- Concepting
- Pitching
- UX Copy
Education
PhD
- Melbourne, Australia
Supervisors: Dr. Audrey Yue, Dr. Fran Martin. Thesis title: The Stomach is a Grave: Epidemic Obesity and the Metabolic Body.
Awards
W3 Awards Best in Show - Experimental/Interactive Social Content
For Pampers Baby Book