Projects
- Huckleberry Restaurant Events MarketingRedesigned system for events sign up, specifically related to happy hour - as with Covid, the restaurant moved to reservations only. I created this landing page as part of an email campaign, and created the facebook ad for anyone we hadn't yet gotten in front of with other marketing.
Work history
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Copywriter & Content StrategistFreelance
BermudaFreelance
- Managing Relais & Chateaux property Rosedon Hotel + Huckleberry Restaurant's social media, email marketing, and website user experience design.
- Organically grew Rosedon Hotel instagram engagement by 100% in first two months (even though it's closed for the year due to Covid-19)
- Manage paid Facebook strategy: my campaigns have an average CPC of $0.03 and click-through rate of 4%.
- Huckleberry’s Instagram following is growing steadily by ~20% monthly.
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Marketing Executivetriyoga
- London, United KingdomFull Time
- Owned management, creation and optimization of all email marketing campaigns and email newsletters.
- Integrated automated email marketing software into CRM system and executed all campaigns.
- Measured and reported on email marketing channel performance in relation to KPIs to all stakeholders and made suggestions for improvement, investment, and overall strategy.
- Wrote SEO-aligned blog and landing page content creation on WordPress.
Assisted with content creation through Adobe InDesign, Photoshop and Canva.
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Skills
- Events Planning
- Content Strategy
- Social Media
- Copywriting
- Copyediting
- Digital Marketing
- Brand Management
- Conflict Resolution
- Marketing
- Social Media Marketing
Education
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Bachelor of Arts (BA) George Washington University
- Washington, United States
Major: Organizational Sciences - the study of people in business.