Projects
- Material Far Futures‘From fabrics that generate power through motion, to food packaging that understands its contents, the materials of tomorrow will be smarter, stronger, more dynamic and most importantly, less ecologically damaging.’ Working alongside writer Peter Maxwell, I led the strategic research of this Material Far Futures report. The study outlines how the field of material science is bursting with potential for brands ready to harness its innovations, and respond to consumer demand by stepping up as env
- Morality Recoded‘Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innovation and the need for a moral code fit for a digital era.’ Working with writer Rhiannon McGregor, I led the strategic research and visual communications of this report, which identifies how brands and consumers are now faced with unforeseen moral dilemmas that challenge the very core of what it means to be human, all because of our desire to innovat
- Immaterial Fashion'As the fashion industry grapples with existential questions about supply chain and overconsumption, digitisation offers a new route for consumers still seeking to engage with clothing brands.’ Through expert interviews and case-study analysis, I led the content development of this B2B report that forces brands to challenge the long-established fashion system and explore new strategies in which technology and digital ephemera can be adopted to not only reduce waste, but push creativity within t
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Skills
- Research
- Strategic Analysis
- Consumer Insights
- Trend Analysis
- Sustainable Fashion
- Sustainable Materials
- Future Trends
- Consumer Research