Rachel Akibo
Available

Rachel Akibo

Growth & Marketing Associate, Digital Content CreatorLondon, United Kingdom
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Rachel Akibo
Available

Rachel Akibo

Growth & Marketing Associate, Digital Content CreatorLondon, United Kingdom
About me
A skilled digital marketer, I have experience in optimising online sales through homepage merchandising and continuously analysing performance data. My knowledge in SEO content and website optimisation, as well as my ability to work closely with various stakeholders, has allowed me to drive organic traffic and ensure the website reflects customer needs. Through my experience with data analysis tools such as Content Square and Looker, I am currently completing the Google Data Analytics Course, and now transitioning into a career as a Data Analyst.
Projects
  • Calligraphy
    CalligraphyA collection of handwritten modern calligraphy pieces that I produced for different projects.
  • JARR Kombucha
    JARR KombuchaPromotional images for JARR Kombucha
Work history
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    Global Growth & Marketing Associatememmo.me
     - United KingdomFull Time
    Lead the merchandising on the homepage (across all markets) based on GMV/UV, whilst continuously analysing and optimising performance to increase online sales. Published SEO content to drive organic traffic to the site, and optimised website pages based on best SEO practices. Worked closely with various stakeholders within the product, localisation and growth teams to update and edit the website in line with data that reflected customer's needs. Navigated the backend of the online marketplace to make changes to specific site pages across all markets. Implemented changes across all sites based on findings of customer behaviour and patterns, through analysis on Content Square. Assisted with launches of new products and edits to the site, aligned to seasonal gift-giving holidays and promotions. Site walks – monitoring the website and ensuring site standards. Worked closely with the CRM team to localise and execute the CMS strategy within the UK and other markets. Implemented content strategy for both existing and new celebrities on the platform, which included creating and scheduling content across all social media platforms for the UK market.
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    Ecommerce & Logistics OfficerL Cornelissen & Son
     - London, United KingdomFull Time
    Managed website through Magento (e-commerce software) - uploaded new product details, amended inventory and removed discontinued items. Liaised with internal and external suppliers to manage stock, fulfil customer orders and get parcel updates. Increased customer satisfaction by managing customer orders and enquiries through phone and email. Managed and mediated customer queries and complaints - processed refunds, resolved delivery issues and updated order status. Engaged with customers to tailor advice and recommendations of products in a professional and efficient manner. Completed customer orders, through the creation of invoices, selection of orders and outgoing orders through online systems.
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Skills
  • Social Media Marketing
  • Product Photography
  • Eccomerce
  • Digital Marketing
  • Branding Design
  • Online Merchandising
  • SEO Optimisation
  • Content Strategy
  • Website Management
Education
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    BSc PsychologyGoldsmiths, University of London
     - London, United Kingdom