About me
Social media specialist with extensive experience in implementing and developing strategies. NCTJ trained to the gold standard, with First Class English Language & Communications and Journalism degree.
Work history
Acting Social Media EditorHearst Magazines UK
London, United KingdomFull Time
Acting Social Media Editor for Women’s Health UK
* Manage all of Women’s Health UK’s social media pages, including Instagram (750,000+ followers), Facebook (260,000+), TikTok (17,500+) and YouTube (75,000+). Follower growth is hugely important.
* Attend magazine cover/talent shoots to capture exclusive behind-the-scenes content for Instagram (reels and IGTV), TikToks and the My Healthy Morning YouTube series.
* Managed promotional and reactive social media coverage for Women’s Health’s live health and wellness event, WH Weekenders in January.
* Use Photoshop and Premier Pro to create original content for the social channels, such as Instagram Reels, and TikToks.
* Edit long-form videos to go on the YouTube channel as well as Facebook.
* Introduced new social franchises, such as ‘This or That’ on IG Stories to aid with reach and traffic to site.
* Weekly and monthly social target reporting on key metrics such as engagement and unique users.
* Increased Facebook traffic by focussing on engagement and changing the approach to how we package stories on the platform.
* Keep on top of trending topics and news stories to cover to increase traffic to site while ensuring they fit with editorial pillars.
* Use Google Analytics, Dash Hudson, Creator Studio, Looker, PhotoShop, Premier Pro on a daily basis.
* Create the weekly newsletter to go out to readers.
* Identify e-commerce opportunities to earn revenue through sales on social media.
Social Media EditorLADbible Group
- London, United KingdomFull Time
I work as Social Media Editor at Tyla (part of LADbible Group, previously Pretty52), managing the social media channels.
• Build and manage daily social and editorial schedules for Facebook, Twitter and Instagram for an audience of over 7.5 million highly engaged followers.
• Create content using Adobe software and write snappy social copy to drive engagement and traffic to the website.
• Played an integral part in growing Tyla’s Facebook to 7.5million followers and creating its tone of voice.
• Use Crowdtangle and RSS feeds to source trending content and breaking news to go on social.
• Generate original ideas to stay ahead of competitors from trending topics.
• Mentoring/assisting freelance staff to ensure a smooth workflow.
• Use Google Analytics to monitor website traffic and post success rate to ensure daily targets and KPIs are hit.
• Have a deep understanding of constantly changing social algorithms.
• Sub-edit website copy for grammar and legal.
• Implement SEO strategies to aid organic traffic.
• Write trending news and features for the website.
• Secure exclusive interviews and content opportunities, including Holly Willoughby and the Spice Girls.
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Skills
- Copyediting
- Copywriting
- Copywriting Skills
- Copywriting Editorial
- Social Communications
- Social Content
- Social Copywriting
- Social Engagement
- Social Media
- Social Media Management
- Social Media Marketing
- Sub-editing
- Subbing
- Photoshop
- Adobe Photoshop
- Indesign
- Adobe Indesign
- Google Analytics