Rachel Andrews

Rachel Andrews

Social Media ManagerLondon, United Kingdom
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Pip Jamieson
Drew Middleton
Tom Usher
Rachel Andrews

Rachel Andrews

Social Media ManagerLondon, United Kingdom
About me
Social media specialist with extensive experience in implementing and developing strategies. NCTJ trained to the gold standard, with First Class English Language & Communications and Journalism degree.
Work history
    Hearst Magazines UK logo
    Hearst Magazines UK logo
    Acting Social Media EditorHearst Magazines UK
    London, United KingdomFull Time
    Acting Social Media Editor for Women’s Health UK * Manage all of Women’s Health UK’s social media pages, including Instagram (750,000+ followers), Facebook (260,000+), TikTok (17,500+) and YouTube (75,000+). Follower growth is hugely important. * Attend magazine cover/talent shoots to capture exclusive behind-the-scenes content for Instagram (reels and IGTV), TikToks and the My Healthy Morning YouTube series. * Managed promotional and reactive social media coverage for Women’s Health’s live health and wellness event, WH Weekenders in January. * Use Photoshop and Premier Pro to create original content for the social channels, such as Instagram Reels, and TikToks. * Edit long-form videos to go on the YouTube channel as well as Facebook. * Introduced new social franchises, such as ‘This or That’ on IG Stories to aid with reach and traffic to site. * Weekly and monthly social target reporting on key metrics such as engagement and unique users. * Increased Facebook traffic by focussing on engagement and changing the approach to how we package stories on the platform. * Keep on top of trending topics and news stories to cover to increase traffic to site while ensuring they fit with editorial pillars. * Use Google Analytics, Dash Hudson, Creator Studio, Looker, PhotoShop, Premier Pro on a daily basis. * Create the weekly newsletter to go out to readers. * Identify e-commerce opportunities to earn revenue through sales on social media.
    LADbible Group logo
    LADbible Group logo
    Social Media EditorLADbible Group
     - London, United KingdomFull Time
    I work as Social Media Editor at Tyla (part of LADbible Group, previously Pretty52), managing the social media channels. • Build and manage daily social and editorial schedules for Facebook, Twitter and Instagram for an audience of over 7.5 million highly engaged followers. • Create content using Adobe software and write snappy social copy to drive engagement and traffic to the website. • Played an integral part in growing Tyla’s Facebook to 7.5million followers and creating its tone of voice. • Use Crowdtangle and RSS feeds to source trending content and breaking news to go on social. • Generate original ideas to stay ahead of competitors from trending topics. • Mentoring/assisting freelance staff to ensure a smooth workflow. • Use Google Analytics to monitor website traffic and post success rate to ensure daily targets and KPIs are hit. • Have a deep understanding of constantly changing social algorithms. • Sub-edit website copy for grammar and legal. • Implement SEO strategies to aid organic traffic. • Write trending news and features for the website. • Secure exclusive interviews and content opportunities, including Holly Willoughby and the Spice Girls.
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Skills
  • Copyediting
  • Copywriting
  • Copywriting Skills
  • Copywriting Editorial
  • Social Communications
  • Social Content
  • Social Copywriting
  • Social Engagement
  • Social Media
  • Social Media Management
  • Social Media Marketing
  • Sub-editing
  • Subbing
  • Photoshop
  • Adobe Photoshop
  • Indesign
  • Adobe Indesign
  • Google Analytics
Education
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    English LanguageKingston University London
     - London, United Kingdom
    English Language & Communications and Journalism First Class Hons
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    NCTJ Diploma in JournalismSheffield College
     - Sheffield, United Kingdom