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Regular feature writing and copywriting assignments for a range of clients including Four Seasons magazine, Jetsetter, Travelzoo, Airtours, Jacada Travel, Pace Communications and Big Star Copywriting
-Managed all editorial output for the EMEA and APAC regions -Wrote, commissioned and edited daily hotel reviews -Project managed content components of large-scale hotel on-boarding for brands including IHG and Radisson -Coordinated categorisation of 4,000+ hotels as part of a project to introduce hotels from Expedia's Affiliate Network -Managed relationships with 200+ freelance journalists -Brainstormed, strategised and wrote regular features for Jetsetter’s magazine -Tracked and analysed content using Omniture -Promoted content via Jetsetter's social channels including Twitter, Facebook and Instagram -Managed an Editorial Producer
-Wrote compelling geo-targeted newsletters sent to 2.6+ million UK subscribers -Negotiated deals with hotels, spas and restaurants -Produced sponsored microsites for tourist boards -Conceived, implemented and managed an editorially-focussed sales calendar
-Created and edited content for the Guardian’s travel tip-sharing site, ivebeenthere.com -Wrote travel features and hotel reviews -Attended press trips and represented the paper at industry events