Rachel Ferguson

CRM Executive

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About me

Click to edit summaryA marketing and communication professional, with a passion for everything digital. I have a range of skills and experience gained from across the creative industries – including PR, e-commerce, advertising and the arts. I’m excited by the art of storytelling and the challenge of creating messages that are clever without being convoluted.

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Skills

  • Fashion
  • Advertising
  • Marketing PR
  • Writing
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Social Media Marketing
  • Features
  • Web Content
  • Word
  • Content and Media Writing
  • Copywriting

Work history

Currently

CRM Executive

TATE

Jul 2016
  • London, United Kingdom
  • Full Time
  • Supporting the development of and implementing Tate's eCRM strategy. Managing email mailings - including coordinating the email schedule, sourcing and editing copy, sourcing images and clearing copyright. Optimising the effectiveness for Tate's email campaigns, including testing templates, split-testing campaigns, segmenting audience data and overseeing the targeting of Tate's emails through data suppressions, queries and automation. Working closely with internal stakeholders to ensure audience journeys deliver business and income objectives. Working closely with CRM Manager in order to implement and develop audience journeys, customer segmentation and data capture initiatives. Managing Tate's email communications schedule and work with the Digital Marketing team to coordinate content across social, website, advertising and content marketing campaigns. Supporting other departments use of e-mail delivery through training, workshops and sharing of best practice.

2016

Editorial Assistant

Publicis Blueprint

Mar 2015 - Apr 2016
  • Freelance
  • Assisting with editorial magazine content Conducting interviews Transcribing and editing Attending briefings and client meetings Ensuring prompt delivery of projects/ meeting strict deadlines

2016

Writer

Publicis UK

Jun 2013 - Jun 2016
  • London, United Kingdom
  • Full Time
  • •Editorial: Responsibilities include editing and updating the back end of company website, proficient in Wordpress, working on branded magazines – sourcing and compiling information into engaging articles. •Web Design: Assisting on the creative development of company website design, main point of contact for the designers. •Press: main contact for press requests and pitches. •Social Media: Responsibilities include overseeing all of the company’s social media platforms including, Facebook, Twitter, Pinterest and blog. On top of this I assist on social media management for various brands. •Copywriting: Creating concise engaging copy for in-house and client project purposes. This includes developing ideas and creating content plans and strategy.

Education

2010

Art History

Brighton Uni

Sep 2007 - Jul 2010