About me

I am an experienced PR and Communications Manager with a demonstrated history of working in the luxury fashion and lifestyle industries. Skilled in effective writing, trend analysis, strategic planning, media relations, influencer partnerships and event management, having worked both in-house and across several fast-paced agencies.

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Projects credited in

• 20

  Anya SmellsWe showed the world how a luxury brand smells For the amazingly titled ‘Anya Hindmarch Smells’ campaign Anyways were asked to create a simple, but humorous film and in-store event for the launch of its luxury candle range. As a brand, Anya Hindmarch aims to ‘recreate the everyday in an extraordinary way’, and is well known for its playful but crafted style, often putting googly eyes on its products. For the brands first venture into fragrance we continued this amusing approach, choosing to empha
• Orla Kiely: A Life In PatternLMPR worked with client Orla Kiely to help execute and promote her book and work, 'Orla Kiely: A Life in Pattern' with an exhibition at the Fashion and Textile Museum. I worked closely with my LMPR team on the launch of the event, for press and talent.
• Moët & Chandon Open a Private Members’ Summer House in LondonLMPR worked with their client Moët & Chandon to open a private summer house. They hosted a day-to-night line-up of cultural events, from food tastings to live poetry readings and DJ sets.

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Work history

Content ManagerNot Actual Size
Mar 2021London, United KingdomFull Time
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Account ManagerVarg PR
Sep 2018 - Aug 2020London, United KingdomFull Time
At VARG PR, my duties extended from confirming print, online and social coverage for all brands to proposing and executing engaging seasonal campaigns, alongside innovative press and influencer events. Within this small company, I’ve been given lead responsibility for large brand projects whilst helping to develop the junior members of our team. Client list: • Ghost London • Isabelle Fox • Gestuz • Samsoe & Samsoe • CDLP • Daisy London • Pilgrim Jewellery • Swedish Hasbeens • TID Watches

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Skills

• Strategic Planning
• Influencer Management
• Brand Partnerships
• Team Management
• Communication Strategy
• PR Strategy
• Media Relations
• Media Analysis
• Event Management
• Social Media Management

Education

MA in Cultural and Creative IndustriesKing's College London
Aug 2011London, United Kingdom
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BA in History of ArtUniversity of York
Sep 2007 - Jul 2010York, United Kingdom