My colorful background and experience in visual communication, branding, digital and print design makes me live for unexpected adventures and experiences, which also pushes me to experiment the design realm with much curiosity and passion.
I am glad to share my work with you, Hope you enjoy it : )
Projects
- Anghami . Music ApplicationMy mission was to develop design projects and execute ideas creatively by delivering original visuals of digital and print assets, while brainstorming closely with the design, engineering, marketing, advertising and product design teams and referring to the creative director. . Enhanced the overall design on all of Anghami’s communication platforms* ( mobile, web and social media ), by developing consistent layouts based on colorful moody lifestyle images, to invoke customers' emotions and draw more users into the app’s content, as well as building awareness by integrating brands and sponsors to drive conversions. . Worked on multiple product launches with various marketing plans ( online and offline ), by creating visuals and adapting them to all of mobile, web and social media materials. . Improved the app’s interface ( in collaboration with the product design team ) by crafting appealing playlist covers, templates and banner ads displaying different moods and music genres for a better music experience. . Designed compelling shareable social assets' including music content, ads, marketing campaigns, daily based posts and covers. * Anghami music app is available in 3 languages. All projects are executed in English, French and Arabic.
- Dunes Magazine // E-shop // NewsletterBased in the Nigerian capital Abuja, Dunes shopping center is home to luxurious brands and goods. In collaboration with brand managers and editorial teams, my mission was to create a new brand image for Dunes and apply it on its annual magazine issues and monthly newsletter, in addition to Dunes' e-shop web design and content management.
- Crossfit BeirutLogo & branding proposition: Crossfit B-Town involves exercises that mimic everyday movements so that a person can become stronger and more efficient in day to day activities and fit in a healthy community, on mental and physical levels. It was essential to highlight this ideology in the logo and branding, by emphasizing on the X letter in the logo, branding and communication materials, since it represents strength and unity with one’s integrity and dedication; classic black and yellow indicate will power, mental agility and hope.
Skills
- Graphic Designer
- 360 Branding
- Branding
- Brand Identity
- Logo Design
- Digital/ Print
- Web Design
- User Interface
- Socia Media
- Visual Communication
Education
BA Graphic Media Design (typography
- Lebanon